Big Brands Have Entered The Children'S Wear Market And Saw Great Business Opportunities.

Over the past two years, many brands have entered the children's wear market, or have continued to invest more in the children's wear market.

Nowadays, the difference between the parents of the younger generation and the older generation's consumption concept is huge. Luxury brands have entered the children's clothing market.

Mothers should cover their wallets.

RiccardoTisci, the brand creative director of Givenchy, recently announced that the brand will start the children's wear line in the autumn of 2017, and formally enter the field of children's wear. RiccardoTisci will personally design children's wear line products.

In production and distribution, Givenchy will collaborate with the ChildrenWorldwideFashion (CWF) group, a senior children's wear manufacturer.

The new product will include products under 3 years of age.

And 4-12 year old boy boy children's clothes.

At present, retailers have been booked, and Meimei children's clothing will be sold in 100 to 150 stores in Europe, the Middle East, the United States and Asia in July next year.

In terms of price, its brand positioning has been extended. The price of T-shirts is 90 euro -100 Europe (around 700 yuan), the price of skirt is over 150 euro (1100 yuan), and the price of coat is 300 euro (about 2200 yuan).

Givenchy's creative director, Tisci, has tried the design of children's clothing products earlier, but is only limited to children of some famous European and American celebrities, such as Beyonce and Kardashian.

In 2014, Kardashian's daughter was dressed in Tisci design and received wide acclaim in social media.

In 1960s, only Dior and Ralph Lauren opened up children's wear market.

Since 2000, Gucci, Fendi and other luxury brands have begun to expand or newly develop children's wear product lines.

CWF group, which works with Givenchy, has many stable luxury / luxury brand partners, such as Chlo, DKNY, Boss, KarlLagerfeld and so on.

Children's wear market has become a must for luxury luxury goods.

Luxury brands also use all kinds of skills to attract consumers.

Spend heavily to hire Beckham's two sons as spokesmen for children's wear brands.

Not only that, it also introduces perfume for children, trying to involve all children's related businesses.

In recent years, the stars of children can be seen in every fashion show. They go to the T stage wearing a brand tailored children's clothing. The daughter of the famous Chinese host Li Xiang appeared in last year's fashion week in Milan. When she became a T princess, her dress was heated by media and fashion bloggers.

Fashionbi's CEO said in an interview that as parents increase disposable income, they will not hesitate to provide the best for their children.

This is good news for luxury brands, which means that if brands can provide the right products suitable for this niche market, they will have the opportunity to acquire another loyal customer base.

Today's children have more access to media and celebrities. They will follow their idol's pace and expect to be at the front end of fashion.

Parents are the main buyers, but children play a great role in their purchase decisions.

Developing countries seem to be more generous in spending money on children.

According to an industry report released by Xinhua news agency, the scale of children's clothing market in China reached 137 billion 200 million in 2015 and the growth rate reached 8%. With the opening of two children and the upgrading of consumption, it is estimated that the market size will exceed 150 billion by 2017.

There are huge business opportunities in the market.

According to Sina's white paper on maternal and infant released in 2015, Chinese mothers are now at the top of 85 and early 90. They have placed the quality of children's products in the first place, not the price.

The younger the family, the more democratic the spending decision, the greater the proportion of baby spending.

They are willing to pay higher prices for children's garments of high quality and comfort.

With the fashion trend of TV, Internet and mobile terminals,

On the celebrities sharing, parents began to pay more attention to children's fashion and its influence. The young couple wanted their baby to be very fashionable and fashionable after having babies.

Therefore, children's clothing with prominent fashion elements and strong sense of design will be favored.

No brand or small brand enterprises without quality assurance and lack of fashion elements will be phased out.

Apart from the design and quality, the brand also pays great attention to the channels of sales. Apart from the sale of traditional stores, many of them have increased the channel of e-commerce.

It is estimated that by 2018, the maternal and child consumption will reach 767 billion yuan in China. The proportion of children's clothing will be the largest in all kinds of maternal and infant products, and the proportion of children's clothing will reach 25.4% in 2015. There will be huge room for the development of children's clothing business in the future, and online pactions will continue to grow at a high speed.

For more information, please pay attention to the world clothing shoes and hats net report.