GFG Awaken Quality "Counterattack" Korean Market

In recent years, under the influence of the economic environment and the impact of the electricity supplier, the leather industry under the traditional offline sales has encountered weak sales.

As a result, people began to sing the professional market and the real business of the leather products, which will be replaced by the electricity supplier.

Faced with such a trend, GFG is determined not to do online shopping, which is particularly different.

President Wang firmly believes that although the electricity supplier has been developing in China for more than a decade, business will return to the entity in the future.

Because human beings must go out in order to survive and progress. So is commerce.

In recent years, foreign trade has been weak and counterfeit goods are rampant.

The impact of such impact, the domestic leather goods industry encountered cold winter, independent brands are more laborious.

But GFG leather products, relying on the profound understanding of the trend, the precise product positioning, the rise of the trend, proud of the Chinese leather goods forest, won the domestic and foreign customers, especially Korean customers.

At the same time, with the help of fast batches, the efficiency and efficiency have been improved synchronously and the wings of development have been set up.

Even online, it can take a road to attack quickly.

Awakening the most precious quality of the times and enjoying the world

Guangzhou Hui Zhong leather products Co., Ltd. is a new enterprise of leather goods and bags, which integrates production, brand management and sales services.

The company's GFG brand leather is unique in the leather industry with its young, casual and fashionable style.

Products include men's bags, women's bags, wallet and so on. Brand experience shop is located in the Southeast Asia leather distributing center - Guangzhou China leather goods city.

When asked about the meaning of GFG, founder Wang said that GFG is derived from three acronyms of Grace (elegance), Fashion (Fashion) and Gallant (COURAGE). These three words are the brand concept of GFG, and the quality that is most needed in this era.

When it comes to the future, Wang's passion is a bit plain. He says GFG wants to go all over the world, but everything needs to go with the flow.

GFG has never been a businessman, but still reaped many domestic franchisees.

At present, at least 5 or 6 franchises are waiting for decoration every month.

Because "understanding people naturally understand, will naturally come."

The rise of GFG is not smooth sailing.

When registered in 2012,

Product positioning is fashionable for men and women, and there is not much difference from mainstream products on the market.

Although the monthly flow is considerable, the backlog is serious.

Subsequently, the style of GFG changed, but it did not change much.

Until 2014, a chance trip to Korea gave Wang Zongxin inspiration.

He realized that simplicity is the current fashion trend.

So GFG began to focus on the 30-50 year old career women group.

At the same time, he hired Korean designers to use Korean style blending and water washing techniques, combined with Chinese elements such as bright lines and V fonts, and combined with the practical needs of domestic users.

After the launch of new products, due to precise positioning, demand will burst.

Inspired by GFG in Korea, the result has created new fashion trends and won the Korean market.

Nearly half of the sales of GFG came from customers in Northeast and South Korea.

After a month, all kinds of imitation products began to fill the market.

But two months later, customers who had left the market because of price reasons were back.

It turned out that GFG insisted on quality as the foothold, and at the same time gave up the pursuit of high profits and precise price positioning, which built an insurmountable wall for later generations.

Hand in hand, grasp the Management Secrets to win quickly.

The gross profit of leather industry is not high, and the price is relatively pparent. Reasonable inventory is particularly important.

This puts forward higher requirements for the operation and management of enterprises.

In the early days of GFG, handwriting and manual accounts were used to manage.

With the expansion of scale, the disadvantages of traditional management mode also appear, inventory management is not clear, operation efficiency is not keeping up, inventory has become an invisible killer of profits.

To this end, Wang has been looking for a simple and efficient management system.

We want to reduce inventory by improving the speed and efficiency of operation, and achieve a breakthrough in efficiency.

After comparison, Wang finally chose the fast batch and applied it in warehouses, stalls, and image shops.

With the help of quick batches, the new employees can scan the real time inventory and scan the code quickly.

When the customer negotiated the tea, the order was already placed in front of him.

More convenient is that the store's sales data and inventory data will be automatically aggregated to form a report, which will be directly synchronized to Wang's mobile phone.

GFG can provide scientific and timely guidance for the design of new products and the elimination of old funds according to the data of real-time bestsellers and customer ranking, so as to optimize and select the best ones, effectively maintain reasonable inventory and enhance operational efficiency.

The new launch frequency of GFG is maintained at more than a dozen high places per month, far exceeding that of peers.

Wang also does not have to keep shop. He only needs to take out his cell phone several times a day to know the real time operation of the store.