We Should Pay Attention To Several Important Principles In Improving Email Marketing.

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In marketing activities, adding pictures in the mail can improve the marketing effect. The coloring will arouse readers' interest, but what pictures can be added to the mail, and how to ensure that the pictures in the mail can be displayed correctly?

Xiaobian arranged several elements:

1. deviate from brand names

Every image or picture in email should highlight your product or

Value should be consistent with the company's image.

If you use inappropriate pictures in your mail, you will damage the brand image.

Usually, in the mail, the picture should use the company's logo or the brand's picture.

If you want to use pictures on other websites, you can look for them through professional galleries, but the contents of the pictures should conform to the company's image and brand.

2. picture size is not uniform.

Once you decide which picture to use, make sure that the size of the picture is suitable for the mail template.

You need to edit the size of the picture before using it.

The picture in the mail template should not exceed 600 pixels.

We should ensure that the pictures used in the mail are kept in the picture.

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3. use the wrong file type

You can check the format of the picture if you find that your picture is offset or cannot be displayed.

Usually your images may be saved as JPG files or PNG files.

When the smaller size of the picture is in the JPG format, it may not be displayed in the mixed mail template.

PNG images can support text and solve the problem of picture distortion.

4. ignore the different display options.

It is worth noticing that mail is needed to display in different mail programs and terminals, but some mail programs automatically screen images in the mail.

This is why e-mail templates are used to embed relevant pictures and content instead of simply uploading pictures to carry out mail marketing activities.

One of the best ways to do this is to insert a link to view the web page in e-mail, so that anyone can see the content of the mail through the web page when they encounter a display problem.

Of course, before sending mail, we need to pay attention to template design and embedding settings, so that we can take precautionary measures.

5. use too many or too few pictures.

Have you ever wondered how many pictures are there in you?

In addition to certain industries, there are three to five pictures in most industries, and about 20 lines of text can lead to higher hits.

You can use these results as a reference for the design of e-mail templates.

Nowadays, more and more people read mail through mobile terminals. This also requires the use of succinct and clear design in email marketing to avoid overdoing in email templates and affecting user experience.

6. did not provide the next hint.

Pictures can attract users' attention, but it is not simply to insert pictures into the mail template to make sure that users know what to do next.

If you want to donate money to a non-profit organization, you can establish a connection with the user by image, and set an online donation button around the image or around the image.

You can also do the same thing to promote your product or highlight your different services.

As long as we provide a simple way for users, we can proceed to the next step.

So the pictures in the mail can really play a role.

Effect.