How To Improve Email Marketing? 5 Tips To Teach You.

Nowadays, more and more enterprises begin to adopt electronic.

The way of marketing, if done correctly, can immediately establish links with thousands of potential and existing customers, which is far less costly than mailing marketing.

The blind implementation of e-mail marketing has huge risks. Users will be angry or even angry about the large number of e-mails with marketing purposes. They will always delete those messages directly, or even complain to the mailbox service providers, which will lead to a lot of efforts in the e-mail marketing of enterprises.

How to improve e-mail?

Effect? Xiaobian to sort out several electronic marketing skills:

The topic of e-mail is as important as an article or a blog.

Even if you have the most attractive prose poem in the universe, or the most attractive proposal, if no one opens the mail, then it will do you no good.

The few words in the topic column are the most important part of the whole information. They should be given enough attention.

The best theme should be to convey clear values to the recipient - concise, not too dull, and not too smart - plus a motivational content that allows them to act.

What are you going to say to catch their interest in just a few seconds? You can first summarize what the specific problems are, and then design your theme based on it.

For example, a message that provides business guidance services can be cut from the frustration of people in the middle of their career. The theme can be "5 signs that you have entered a career alley" or "open a new road after working full-time".

In the theme or any other part of the mail, the key to creating high quality content is just the right topic, and it is very easy for people to resonate.

Nowadays, users' expectations for e-mail communication are getting higher and higher. They hope to gain more value. Therefore, the first principle is to find new ideas and provide more value than competitors.

One of the important points is not simply to promote sales, persuade customers to buy products, but to strengthen the customer.

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According to the characteristics of products that are worth buying, we can introduce specific background and even related supporting products. Although some products may not be the main products of the company, it will attract more users to register, click on related mail, browse online shops, and view relevant information, thus creating great commercial value.

Data show that nearly 38% of e-mail is passed.

Open, and this data continues to increase. The breakthroughs of e-mail on mobile devices will be the trend in the future. It is very unwise not to launch mobile e-mail.

Create a template for your e-mail using response design, which can be intelligently adjusted according to the size of the recipient's screen.

And pay attention to action calls must be considered, mobile phone e-mail links need to replace the mouse to complete the mouse.

No one likes junk lists.

ISP hates garbage lists full of expired customer data and invalid addresses, because they need to spend more system resources for blocking and filtering unnecessary e-mail, and the recipients hated garbage lists because they joined a chaotic mailing list, so they could not receive the content they needed, and you would also hate the garbage list. The outdated data directly led to the continuous decline of your mail delivery rate, opening rate, click through rate and so on.

A chaotic list is not the only reason for cancellation.

Process and the neglect of error information.

Too many inactive list users are also one of the reasons. You should regularly remove users who have not opened any mail within 12 months and without any clicks.

Removing inactive users from the list regularly can reduce ISP complaints and get a higher reputation score, which will help you get a higher delivery rate of your mail.

You need to subdivide users who want to deliver information.

At present, there are some relatively sophisticated market segmentation techniques or software that may be worth trying, but the most important thing is to innovate.

You can track customers who have opened product information, or have not opened up customer information. They can also track users who have already paid for the order, or have not paid the fees, or those who have read the mail but haven't bought it. They are worth studying.

There is another market segmentation method for "front end" analysis, that is, after users register, they will ask some questions appropriately.

Generally speaking, as long as the multiple-choice questions are not difficult to answer, users are generally willing to answer at least four questions, including giving their cell phone numbers or e-mail addresses.

At this time, you can subdivide according to the user's intention, such as why do users want your product information or business news? Or what does he do with your information? Even you can further proceed with mobile phone marketing or SMS marketing.

Various tools make it possible to provide personalized mail to customers, and customers are more willing to accept such information.

Online bookstore

Through customers' shopping history, they send email and suggestions to customers who are willing to accept suggestions, thus winning many loyal customers.