Mail Delivery Is An Essential Marketing Tool For E-Commerce.

Then how to promote your products, shops, themes, articles, he will push you interested in the mailbox, through the link in the mailbox and then continue to visit other content of the website, forming a virtuous circle.

Such a way has great effect on increasing user's stickiness and loyalty.

1, conform to the trend of history, opening or developing the mailbox, who will lead the way?

Why do I want to leave e-mail, such a sentimental, tender and caring network companion? I sincerely hope that she will not disappear like the old mailbox.

Email is the most traditional and classic Internet basic application. How old is it, and not the first e-mail was born in 1969. Just over a decade ago, when there was no QQ or Facebook, you asked the pioneers of your mother's generation. When someone first came to contact the Internet, did she first apply for email to learn "surfing the Internet"? At that time, the first e-mail was officially identified as a family of Internet users. At that time, owning an e-mail account was equivalent to having the first network ID of life.

How many people have had the first intimate contact with the Internet?

For a long time, e-mail has covered the largest number of users with privacy, security and technical reliability. It only compares the newly emerging network applications that show rich forms, contents and means of communication, such as blog logs, social networking and instant messaging.

Although people still have high dependence and stickiness on e-mail, e-mail is closed in terms of function singleness and mode of expression, making it a network application with low frequency density and low user activity.

Even many people's mailboxes have been registered idle or forgotten, and become disposable.

It is precisely because of the "isolation" of information isolation and the application of non mainstream, but let "kill mail!" become the subversive slogans of the modern pioneers. The development of new products is based on the excuse of Enjoy your work without Emails.

The above expresses the intention of being a mailbox fan, but if you really want to let e-mail go back to the moon, you should definitely have feelings for people to do, and let the old guns work under the new rules.

It is possible that the mailbox enterprise will take out 100 thousand e-mail accounts to do an experiment, screen out young social active groups, and take 100 thousand email as the following small range test as an open formula: A. will control the "theme" or "content" and "attachments" of the e-mail separately in the mailbox background according to the users' wishes to control "open" or "close" separately; B. open development interface, import the developer third party application; C. supports the ROBOTS protocol, so that the open content can be included by the search engine to meet the user experience as follows:

When the user enters the mailbox or invites the link to enter the email, he prompts the selection interface to "enter the classic mailbox" or "upgrade the open mailbox".

Users choose to enter "open mailbox" into the background, set up topics, contents, attachments, summaries, applications and other options for "open" or "closed".

Users of "mail box friends" or "historical letters" are selected to provide users with friends and girlfriends to choose from, submit an open interactive invitation, and generate broadcast dynamic mail (after reading the froth mail) to send all the links to each other.

Who else, in the world Internet +, "open platform connecting the world" background, can make the mailbox also open development interface and issue SDK package, and actively introduce developers, so that application access.

In this mailbox user application can also be set up "open external play" or "internal common play", then the old tree must be able to send out new buds and produce more complicated things. Firmly grasping this new loam of itself will no longer be criticized for being old.

2. no matter WeChat or Facebook, who dares to say that they occupy the world like e-mail?

The most powerful Facebook in the world claims that the number of users has reached 1 billion +, and WeChat has reached 600 million +, but compared with the global user base of email, it is still very small. Don't forget that email has been accumulating for nearly twenty years before it has formed such a mass. It is just that this wizard is a bit lonely and close to a small family. Although it also contains many relational chains and behavioral data trajectories, it is just too red to become a mosquito blood on the wall.

Internet can not be so lyrical. No application, no expansion, no openness, big data should be helpless in this regard. Therefore, for geek ideas, it is a great challenge to open up e-mail content and allow engine spiders to crawl indexed.

But for such a temptation, the cost is worth it. After all, email communication is developed on the basis of a lower level mail protocol, making email a country without borders. It is also distributed around the world with many pit servers. It is also difficult to be monopolized by a company and blocked by a strategy.

However, there are still some places to shield Facebook, twitter and Google, which become the "nail" that limits their global expansion.

Instead, the risk of e-mail being "wall" is very small. There are many social networks that excavate the value of the treasure to covetate the email accumulation chain, such as LinkedIn, etc., often after you hand over the password of your email, immediately wipe out a group of friends who are old friends who you have forgotten early.

3.email openness should respect users' basic willingness to choose "classic mailboxes" and "open mailboxes".

This article is an article read by the geek products, which is often focused on "killing mail. These 8 reasons that you can't leave it now!" and the eight reasons listed in the draft are indeed the positive solution to the reservation of "classic mailbox".

In the Internet age, we can respect users' wishes and choose independently.

Based on the "open mailbox", it also has its logical basis for opening up: not every letter can not be disclosed, nor does everyone think that every letter needs to be closed.

In particular, with the development of online social networking, more and more users want to make an open and diversified attitude to make a network, so as to contribute more private exposure or ambiguous events to show their eyeballs or upgrade the "net red", so that outsiders can see their dynamic, conjectural behavior and guessing relationship chain, which will be more interesting and arouse the willingness to participate in interaction.

For example, a network of red and a king of the other hand driving to email table ambiguous; and, for example, star Wang Mou and Zhang's public mailbox open to settle, let people brush the letters between the two, but hide and reveal, and cause concern.

People can see that "xxxxx@qq.com" receives "xxxxx@163.com" letters, but only the open theme "Re: see at 9:30 in the evening", but can not see the contents of the e-mail, and for a while, it leads to speculation, so they enthusiastically praise the mail asking for open content, or forwarding mail to form e-mail hotspots.

The theme of the open mailbox is the 140 word micro-blog, which can be long and short, and the open annex is to show the multimedia micro-blog. The content of the open mailbox is the long micro-blog or blog that micro-blog and twitter now claim to be not limited to 140 words.

4. mail address direct access should make Facemail easier to brush, allowing as many user experience as browser browser.

The human has not yet experienced the input of the @ character e-mail address in the browser address bar, and can directly arrive at the "mailbox front face" displayed in a user's mailbox.

In this way, the browser address bar, that is, the account input box, for tourists, does not consider the additional verification code, it only needs a password box to enter password, that is, the login status.

The "back face" only needs a label to switch to the background at any time.

In fact, this old technology is totally similar to the 3721 Chinese website in the year, but Zhou Hongyi, who was unable to carry the temptation, sold the technology to YAHOO at a low price of $120 million, and later claimed that it had lost 1 billion dollars in value.

In fact, if the vision is longer, if the small plug-in can be developed to this day, the brain hole that penetrated the user's details in 360 should also be developed to support the direct function of the postal address.

With the development scale of China's massive Internet users, it can really force the US DNS to do its support and make it impossible to place the global postal root analysis server in China. Then the power of Chinese Internet discourse is strong. It is not the value that the US $1 billion can resist.

5. what happens if you write to a virtual person?

If you and three of you lack a makeshift mahjong master Mr. Siri is a virtual person who doesn't exist, will you still talk about it with it? If the ID of the Internet of things is a postal address, how can you be silly, you can't tell where is the "thing", where is the "person", because yesterday your fridge gentleman wrote to you and told her that the food in her stomach was about to empty. Do you want to send Email Pay to the supplier to order the purchase? Is this a world of chaotic IPV6?

Fortunately, the postal address is born with the characteristics of network domain, national geographic features and use and identification. It is very convenient for scientific planning in specific execution, and can open up new network space. If open e-mail is just a window to the Internet, email for the Internet of things will open another door for the Internet.

You can tell a doctor to brush your smart watch email page and see your 24 hour blood pressure curve. If you like, you can show it to the public.

Or send your heartbeat mail to your lover email on a Valentine's day.

6. WeChat is a social tool in the mobile era. How about micro-blog or subtraction?

The originator Twitter expanded to 1 million words, and micro-blog immediately expanded to 2000 words, but both changed the timeline display algorithm and Feed flow.

From the PC era to the mobile Internet battlefields, weaving knitted neck is obviously inadequate, so it is no longer limited by 140 words.

In my opinion, as long as hold can live in the upcoming virtual reality VR and augmented reality AR, on that platform, social networking and multimedia will be able to recreate splendor.

However, whether micro-blog or Twitter is always filled with strange symbols and unknown crossroads, and the long content needs to click on the folding button, far from the message in the format of the subject and the text, the Re, and the Fw.