PEAK Vigorously Promotes NBA Star China Trip

In recent years, PEAK shoe industry is getting bigger and bigger. At the same time, PEAK has signed with many NBA stars, prompting some NBA stars to visit more than 100 cities in China.

On the evening of 17, NBA star George Hill was in.

It opened its China line in 2016. He will go to Tongliao, Anhui, Fuyang and Sichuan Chengdu in the next few days. During the trip, he will teach skills to small players and send warmth to the left behind children.

George Hill said that because he felt basketball culture in China, he always wanted to come back to China again.

In June, another NBA star Luis Williams came to China first, and he interacted with fans in Shanxi, Yuncheng, Hebei and Xingtai. Some netizens said, "I didn't expect NBA stars to come to my hometown. I want to see him in my sneakers."

PEAK sports CEO

China has 300 million basketball fans, but China's sports industry accounts for only about 0.6% of gross domestic product (GDP), while the US figure has reached 2.6%.

"In fact, sports have not only become the demand of first tier cities, but also become the needs of residents in more cities."

He said.

Xu Zhihua, taking PEAK China as an example, said that more consumers showed more desire to participate in sports activities in all directions besides sports equipment.

For example, he said, basketball lovers bought shoes from the past 300 yuan (RMB), upgrading to 3000 yuan to show their basketball hobbies.

According to the analysis of the industry, the demand and consumption ability of Chinese consumers have reached a critical point. With the introduction of new policies, the sports industry is also facing a good opportunity for marketization.

For this reason, Xu Zhihua proposed from simple.

The pformation and upgrading of suppliers to sports industry ecological groups include strategic investment, merger and acquisition, joint venture cooperation, internal entrepreneurship, and customer culture.

He said PEAK will also build a professional fund with other investors to help more grassroots entrepreneurs find business opportunities from basketball tourism, basketball video culture, youth basketball training and education, basketball big data, basketball brokers, etc.