The Quality Of Online Shopping Does Not Match The Increasing Consumption Demand Of The Public.

Today, "double 11" itself is the advertising signboard, becoming the most important shopping festival of the electricity supplier every year.

Promotions began to bombardment and escalate from the beginning of November. Prepaid deduction, various spike, fission red envelopes and so on were dazzling.

"Double 11" is approaching, and many "chopping hands" have collected or joined the shopping cart for their favorite merchandise, so they will start to rush in the early hours of 11.

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In November 11, 2009, in the name of "singles day" promotion, the "double 11" has evolved from a creative sales gimmick of a household appliance manufacturer to a carnival day for Chinese consumers who are deeply involved in global manufacturers and e-commerce.

During the 8 years, from "buying the whole country" to "buying the whole world", from buying price to buying quality, from "next week" to "the day", the changes of "double 11" have reflected the joy and trouble of China's consumer market and even China's economy.

According to Alibaba's data, the single day trading volume of "double 11" Ali's e-commerce platform in 2009 was only 52 million yuan. In the following years, the volume of pactions increased in geometric terms, reaching 91 billion 217 million yuan in 2015.

Some agencies predict that the scale of the "double 11" paction will reach 100 billion yuan this year.

Behind the surging consumption scale is the increase of participation platforms and brands.

In addition to Jingdong, suning.com and other well-known e-commerce providers have participated in the competition, the number of merchants on the network platform has also increased rapidly.

Take Ali's platform as an example, from 2009 to 2014, the number of brands participating in "double 11" activities increased from 27 to 42 thousand.

At the same time, consumers extend from "buying the whole country" to "buying the whole world".

Cao Yuan, a citizen of Hefei city in Anhui Province, said that 8 years ago, he was still a bachelor in the campus. He only bought books on Taobao. These days, the new "milk Daddy" is sitting at home preparing for "Hai Tao" to start with New Zealand milk powder.

"No matter which country you want to buy, you can buy it."

In the first two years, the concept of "double 11" is not yet known.

They are all under the name of singles day, such as 50 percent off promotions and full reductions. Large discounts have been very attractive.

In 2010, I was still at university. I was curious to see it. I didn't control it. It cost nearly 1000 yuan.

Zhao Jing, a Beijing citizen with ten years of online shopping experience, recalls.

"Before online shopping, directly from the low price to the high price arrangement, a month top spend more than 100 yuan.

This year only "double 11" online shopping decoration materials and furniture on the budget of more than 30 thousand yuan.

Zhao Jing said.

In this year's Jingdong super spike day,

Sales are nearly 48 times that of the same period last year, and smart home is 9 times the same period last year.

"80, 90 after the crowd attention to security, quality and richness of tilt, the attention of the price is weakening."

NetEase koala sea purchase CEO Zhang Lei analysis said.

12358 price monitoring platform data show that as of the end of September this year, the number of online shopping reports has increased by 1200% over the past 5 months.

Fake, three no products, fraud and so on, become a chronic disease in the electricity market.

Recalling the change in online shopping over the past 8 years, Hefei citizen Zhang Yao opened his 40 page shopping record on Taobao. He said, "I bought a pair of sneakers in 2009, and I only received them 6 days after the shipment of Jiangsu sellers.

In August of this year, I bought a T-shirt sent to Anhui from Jiangsu, and No. 29 under No. 28 received it.

Receiving time has been shrinking, Jingdong and other electronic business platforms have even entered the "fast era" served on that day.

Besides the fast speed, the distribution scope of the logistics industry has gradually expanded from the city to the countryside.

Shen Yan, a restaurant in Beijing for nearly ten years, is a villager in Shenwei village, Suzhou City, Anhui province. The remote village is more than 10 kilometers away from the urban area.

In the early years, the snacks she bought online for her parents could only be sent to her sister's home in town.

Today, Shen Wei village also has a logistics point, Shen Yi parents can be as convenient as urban residents.

Yin Yu, an employee of state-owned enterprises in Beijing, remembers the "double 11" in 2009.

On a cold night, he sat in front of the computer early and put a pair of discount shoes into the shopping cart.

However, when he was able to pay, he was busy, "the password was wrong for half a day, then the net silver shield can not find", when he was full of sweat to find a circle to click on the payment, the system showed that the shoes sold out.

8 years later, Yin Yu has become a champion.

Close to the "double 11", every night after work, he will be on the sofa, the mobile phone to complete a few orders to pay, "mobile phone bound three bank cards, a credit card, the balance of Bao Li also has money, really no use applepay."

Ali data show that in 2015, the "double 11" all day wireless pactions accounted for 68.67%, which was only 5% in 2012.

Each business platform has its own exclusive payment methods, such as Jingdong wallet, Yi Bao Bao, etc., and even some payment methods already have the ability of "global payment global payment".

In addition, phased payments, credit payments and other advanced consumption are also becoming popular.