The Brand Value Of China's Foreign Trade Enterprises Has Been Gradually Recognized.

In the first three quarters of this year, the growth rate of China's foreign trade imports and exports dropped significantly. Among them, the labor-intensive products, such as clothing and footwear, which are the traditional dominant industries in China, have declined significantly in exports, which is larger than the overall export growth in the same period.

Textile and clothing is China's traditional dominant industry in foreign trade. Now we must combine new technologies, upgrade the level of design and manufacturing, and respond to the market. We will make efforts to customize the products through the Internet and big data. We will carry out pformation and upgrading, structural adjustment, and seek new impetus for the development of the industry.

Crisis means "organic in danger". Enterprises should be good at finding their own bright spots from crisis and survive and grow in competition.

At present, the world economic recovery is weak and domestic production factors are weak.

China's foreign trade is facing a complex and grim situation, and foreign trade enterprises have a lot of pressure.

In October 31st, the three phase of the 120th Canton Fair, mainly clothing, textiles, health care products, shoes, bags and other products, opened the door.

In the afternoon, following the Assistant Minister of Commerce Wang Bing's South inspection hall, the reporters found that many enterprises were seeking new changes in the pressure through strengthening their independent research and development design, layout of the entire industrial chain, and industrial pfer.

"The current business environment is very bad, like a large infectious disease, to survive, it is necessary to enhance their immunity."

Li Ling, deputy manager of Yufeng knitting branch, Guangzhou textile import and Export Group Co., Ltd.

Guangzhou textile exports 1~9 US $318 million 482 thousand this year, an increase of 31.9% over the same period last year.

Li Ling said that this benefit from the company's continuous layout of the entire industrial chain, and spend a lot of money every year to develop new products, participate in large-scale exhibitions, to ensure that production efficiency, reduce production costs, improve product quality, based on the development of new customers.

Wang Wei, deputy general manager of Jiangsu Hui Hong International Group, China Jia Development Co., Ltd., in an exchange with Wang Bingnan, said that the company is currently developing new clothing materials and styles, hoping to enhance the enterprise through independent innovation.

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"The original sweater is knitted by stitches, and our sweater is cut through a whole piece of fabric. This is the original design of the company and has been recognized in the European market."

Wang Wei introduced the new product that the company independently designed and produced.

In addition to the cost of compression, China

The brand value has also been recognized in the international market.

Li Ling told reporters that the current international market environment is not good. Many small businesses will have overdue delivery and even fail to deliver the goods due to bankruptcy after receiving orders. They can not guarantee efficiency and quality. The large scale industrial chain of Guangzhou textile is relatively perfect, and has strong resources for funds and other resources, and it is guaranteed in terms of delivery and product quality. Therefore, after the elimination of a number of disadvantaged enterprises in the market, the company received more SLR this year than before.

"Before many small factories were involved in competition, resulting in a worse market environment.

At present, China's comprehensive cost remains high, and the traditional competitive advantage of foreign trade is obviously weakened, which makes many foreign trade enterprises struggling to reduce costs.

Zhan Jiawei, director of the Department of comprehensive development of Jiangsu Guotai International Group Co., Ltd., which is mainly composed of clothing and textile business, told reporters that the clothing production of the original company was concentrated in Zhangjiagang. However, due to the rising production cost, especially the labor cost, now many factories will be pferred to northern Jiangsu, Anhui, Henan and the western region.

The company's 1~9 exports amounted to US $2 billion 170 million this year, an increase of 6.5% over the same period last year.