Forbes Releases Global Sports Brand Top 40 List

Every October, Forbes will release the world.

The list of Top 40.

Then how is the brand value calculated?

Why can Forbes's annual list be regarded as authority? You may be curious about this question.

It turns out that Forbes's experts do not use questionnaires or complex formulas. They use unique and important financial data in each category, so each classification will have a self-contained brand value calculation method.

Let's take a look at sports companies.

Sports company

Calculation method: the calculation method of the brand value of sports companies is to quantify the brand's revenue first and then deduct it.

The comparable average revenue of comparable competitors.

Note: percentage is brand value change, red is growth, green is decline.

Sports companies have always been the most valuable part of the four categories.

Among the ten sports companies, sports goods and sports media occupy most of the positions.

The leader is still a big Mac.

In the past year, Nike's revenue increased by 6% to $32 billion 400 million.

In Rio Olympic Games, Nike sponsored 189 champions, which made his brand influence further improved.

In the wake of the overlord Nike, Adidas secured a 32% place in the first half of 2016 in North America and doubled its profit in the global market, holding the third place in the list.

UA relies on its Stephen and curey shoes sales in the second quarter of 2016, an increase of 64% in the 2016 quarter. The brand is catching up with the value of $5 billion 500 million and is fourth in the list.

Another sporting goods brand on the list is Reebok, which is in the ninth place of the list this year, but the declining trend of product sales has not ended.

A total of 5 sports media companies were selected in Top 10 this year.

The value of ESPN billion is 16 billion 500 million in second place.

Meanwhile, the fifth place sky sports also resulted in a decline in the yield of individual products because of the increase in the direct cost of the program.

In addition, MLLAM, YES TV and NESN, the three North American sports media companies, have all entered the top ten.

One of the surprises is the UFC final competition.