To Some Extent, China'S Foreign Trade Ushered In The Era Of Small Orders.

In the face of "small orders", there is a high cost of raw materials and logistics. How can we take advantage of disadvantages? Now is a time when products are surplus, and the homogenization of products is becoming more and more serious. Sellers need to enrich their products and make them more innovative. In the future, they should be a humane product, which is also the core value concept of marketing.

At present, even the orders of major European and American customers have begun to turn from big to small. "Small orders" have undoubtedly become the new trend of purchasing in the international market.

In the face of more and more small orders, how should enterprises adjust their strategies to form a set of their own foreign trade plans? Chuan Chi Trading Co., Ltd., CEO Zou Xiaoyuan, has been engaged in 6 years of fast selling, 2 years of Amazon and 1 years of wish. He told Hugo net that many small B sellers are not yet recognizing the advantages of "small orders". They only see the problem of high cost and high demand for small orders. This is one-sided.

"Facing

I have encountered problems myself.

I am the original Annda scarf, but the large order needs one hundred cloth, the factory can be digested after purchase, but our small order, raw materials will be in stock, resulting in backlog.

However, the delivery form of this small batch order is more flexible and can meet the special requirements of customers, and of course, the profit is even higher, "Zou Xiaoyuan said.

However, because the order is small, the seller can also take the form of a single order to reduce costs.

For example, when the new item is sold, a customer needs five hundred, and another customer needs one thousand. The seller can assemble several customers together, which is equivalent to a dozen or dozens of small B sellers who can buy together and deliver goods together, reduce the cost of goods, and at the same time, reduce the cost of logistics.

For domestic brands, in recent years, China has always advocated "quality" or "China". In general, it is branding and innovation, focusing on product quality. But how to go smoothly on this road is also a learning.

Zou Xiaoyuan believes that the popularity of domestic products is not high, and overseas products are far from popular in the process of selling abroad.

One of the main reasons is that overseas products attach great importance to all aspects of the product, and they will improve every aspect of packaging, style, design, publicity and marketing.

Therefore, it is suggested that domestic enterprises continue to force their products in the process of selling their products abroad.

In addition, whether importing or exporting, we should take products as the king, after all, ultimately attract consumers or products themselves.

The future market trend is "small and beautiful".

Order fragmentation has become a trend, at least for the vast majority of small and medium-sized foreign trade enterprises.

So in the market trend of order fragmentation, which direction should small B go in? According to Zou Xiaoyuan's statement, small B is now a viable way to make small and beautiful.

Moreover, he believes that the small and beautiful market will be a big trend in the future.

In addition, Zou Xiaoyuan pointed out that Chinese products must take the road of brand management. Small and beautiful products represent the simplification of product lines, and the high output of units and the ability of sustainable development.