OTB Acquired Milan Designer Brand Paula Cademartori

Italy

group

Milan has been bought.

Brand Paula Cademartori, the specific amount of the paction has not been announced.

Paula Cademartori is a hybrid designer of Italy and Brazil, famous for its colorful handbags, shoes and accessories.

The products she designs are produced in Italy, including Beyonc, Lady Gaga and Jessica Alba.

Brand handbags cost between 1000 and 2500 dollars.

At present, Paula Cademartori brand merchandise is sold in more than 160 retail outlets worldwide, including partners such as Harvey Nichols, MatchesFashion.com and Saks Fifth Avenue.

This investment will help Paula Cademartori expand its business scope rapidly, especially in the US and Asian markets, and open its first flagship store.

In 2014, sales of Paula Cademartori were about $2 million 200 thousand.

Renzo Rosso, founder and President of OTB, said, "the products designed by Paula are not only of high quality but also very unique.

After the completion of the acquisition, she can continue to carry out various innovative designs freely, and we will provide her with comprehensive support to jointly develop the brand. "

"This is a very important development opportunity for us.

Renzo is not only a partner for me, but also an idol that inspires me.

Paula Cademartori said.

Two weeks ago, a spokesman for OTB said that the Paula Cademartori brand was one of the potential takeover targets of OTB group.

"We will regularly look for interested brands and assess the opportunities and possibilities of acquisitions," she said.

OTB group's brands include Diesel, Maison Margiela, Marni and Viktor & Rolf.