Gucci Is Once Again Popular With Fashion.

Lok Fu has become a new favorite among many celebrities in the circle. Many fashion editors in China wear this shoe.

What is more exaggerated is that nearly half of the front row guests are dressed in the Hood by Air show in New York fashion week.

Lok Fu shoes.

Since Alessandro Michele became the creative director of Gucci, it has created many fashionable elements for the fashion industry. Many adornments and huge glasses have created the sense of retro in 70s. This makes Gucci again popular among fashion circles, among which le fu shoes are more popular.

Le fu shoes were first introduced to fashion in Gucci in 1953. It was not until 1955 that women's shoes came into being. After Alessandro Michele joined the Gucci, it was redesigned, made and decorated, and the charm of Lok Fu shoes reappeared in the eyes of the world.

Along with the popularity of Gucci Lok shoes, other brands and retail companies are following the craze to launch a variety of Lok Fu shoes and set them up as a must for autumn products, including Sax Fifth Avenue department store and Niemann general store, all of them sell their shoes on their electronic business platform.

Net-A-Porter fashion director Lisa Aitken said that sales of Le Fu shoes doubled last year, and this category will continue to grow, of which Gucci's shoes are still the most popular, and will usually be sold out in a few days.

Current Gucci

The retail price has risen from $595 to $1100.

Lisa Aitken points out that many brands also seize the opportunity to quickly launch the Lok Fu shoes that cater to the trend. For example, Mansur Gavriel and Prada also offer various kinds of Le Fu shoes for consumers to choose.

The search and purchase data of the second-hand website The Real Real usually reflect the sale realisation in the full price market. The Real Real chief operating officer Rati Sahi Levesque said that the sales of Gucci on the website increased by 63% compared with the same period last year, while the sales of Lok Fu shoes had risen by 100%. Besides the growth of the lucky shoes, the sales of other brands similar to those such as ",", "and" were also growing rapidly.

In addition, the new brand.

And Roger Clergerie's sales performance is also very good.

The traditional brand G.H. Bass &Co. has also been positively influenced by Lok Fu's shoes again. The CEO Steven Palmer said that the fashion trend is a cycle, and now it turns to le fu shoes, and G.H. Bass &Co. has never left. The company will continue to develop, and the company's produced lucky shoes cost about $100.

In 2013, when its brand was bought by G-III group at a price of 50 million US dollars, it won a good development in the US and Europe. With the Gucci Lok shoe effect aroused, brand sales doubled in the last two quarters.

Since last year, Cole Haan has been promoting its classic Le Fu style design, which sells for $150 to $250.

David Maddocks, general manager of brand business department, pointed out that the company will seize the opportunity to invest more resources in developing Lok Fu shoes business. He stressed that the Gucci effect has increased the sales and profits of the company.

In addition, in fashion week, we still see traces of Stan Smiths white ball shoes, but the exposure rate is far less than Gucci's Lok Fu shoes, the classic black leather upper, one is fur lined Muller shoes, and the other is wooden shoe happy shoes.

Some of the mid-range brands such as Cole Haan, Fratelli Rossetti and G.H. Bass are also being sought after by consumers.

Diego Rossetti, President of Fratelli Rossetti, said that the sales of women's shoes increased by 15% last year, and the average price of Lok shoes of Gucci was about $550. As one of the most famous brands in the world, Gucci has indeed attracted the trend of Lok Fu shoes, which will benefit the company's performance, because Fratelli Rossetti has been committed to designing and producing medium-sized women's shoes.