Department Stores And Women'S Shoes Are Trying To Get Rid Of The Status Quo.

Women's shoes are fiercely competitive, and they must aim at the needs of consumers if they want to break through.

Consumers will buy it just when they are "right".

Of course, the "self help" behavior of traditional women's shoes has not stopped.

Luo Chunhui, department store manager of Mei Xi new world, said that because of the dislocation of the need and shopping center format, considering the brand awareness and quality stability, the traditional women's shoes brand is still the focus of shopping malls.

How to pform? Department stores have tried.

In the women's shoe area of Meishi general store, the reporters saw that the shopping arcade displayed a scene display to distinguish the category.

"In this form, the concept of brand is weakened. Consumers can focus more on the product itself when choosing goods, and can help improve the unit price of customers."

Luo Chunhui said.

"At present, domestic brands

Almost monopolized by several large groups, and the homogenization of brands between shopping malls is serious. In the course of future investment, we hope that there will be some new, distinctive brands targeting different locations to join, so that consumers will have more choices.

Changsha Hisense Plaza is responsible for women's shoes merchants.

According to the reporter, at present, BELLE group and Saturday group begin to integrate all brands of the group into a shop to create a "group brand collection store", such as BELLE group's M.A.P and Saturday group's SATURDAY MODE, in order to adapt to the trend of more and more commercial shopping center operation.

At present, BELLE collection store has been located in some department stores in Changsha. On Saturday, the first group of brand collections also opened in Xiangtan.

Ren Jing believes that large brand groups packaged all brands to set up stores will help to change the relatively weak characteristics of women's shoes, such as jewellery, clothing and other categories, and display as many commodities as possible in a relatively small area, so as to meet the requirements of the shopping center for renting capacity and input-output ratio.

The purpose of maximizing efficiency.

In fact, with the maturity of Internet social networking channels, many original brand survival spaces and opportunities have been given.

In addition, the reporter also noted that BELLE group has begun to focus on extending the category of business from footwear to clothing and other categories. The company bought an old British Toy dealer, Hamleys, with a paction value of 100 million pounds. On Saturday, it changed the original company name "Foshan Saturday shoe Limited by Share Ltd" to "Saturday Limited by Share Ltd". Its plan to expand its main business is evident.

A brand operation expert said that in the Internet era, consumers have to pay too low a price to change their choice, so the brand must maintain its long-term vitality and attractiveness and maintain a certain degree of richness and change. It is necessary to note that cheap low-end products and expensive high-end products are still active, while the middle end products are in a predicament. When prices are not enough to attract consumers, they can only rely on increasing the characteristics of the products themselves to achieve the paction.