Stripe International And Kitsun E Creative Become Partners

Japan

Group Stripe International in September 26, 2016 and French fashion

Maison Kitsun Ye's parent company Kitsun Creative agreed to buy a minority stake in the brand, and the paction amount was not disclosed.

This investment will be used to expand the physical stores of Maison Kitsun, and optimize the operation and further develop the electricity supplier.

At the same time, the brand plans to expand its wholesale cooperation network to North America, Europe and Asia.

"This will enhance brand execution in the supply chain, logistics and procurement, enabling brands to handle more orders," said Gildas Loa C, a brand co-founder.

In 2002, Gildas Loa C and Kuroki Riya (Masaya Kuroki) founded leisure in Paris.

Brand Maison Kitsun e.

Gildas Loa C was formerly the agent of the famous French electronic music double group Daft Punk.

Kuroki Riya used to be an architect.

Up to now, there are about 400 distributors in Maison Kitsun. There are 10 direct outlets in Paris (4), New York (2), Tokyo (3) and Hongkong (1) and retail outlets in department stores.

It also has 3 cafes, Caf e Kitsun, and its own music brand.

Stripe president and CEO Ishikawa (Yasuharu Ishikawa) said: "Stripe investment Maison Kitsun is because the brand has enduring vitality.

The brand of Gildas Loa C and Kuroki Riya highlights a spirit and way of life - extending from fashion to music, cafe, art and architecture.

We hope to apply the experience, technology and network of managing American designer brand Thom Browne Maison to the rapid development of Maison Kitsun.

We see clear opportunities in improving product quality, supply chain efficiency and Asian expansion, especially in China.

Store expansion and expansion of wholesale distribution channels

Most of the fabrics used in the Maison Kitsun e clothing series are developed in Japan, and 80% of the garments are made in Europe, mainly in Italy and Portugal.

The business of brand 80% comes from Asia.

Gildas Loa C C revealed that the brand will open second stores next year in Hongkong, and plans to open a store in Seoul.

Korean customers are the second largest consumers of our online stores.

Taiwan is also located between Hongkong and Japan, so it is also important.

We also want to open a store in London because London is an important international city. "

In 2012, Maison Kitsun Ye opened the first store in the United States, and is now planning to enter Losangeles. In December this year, it will cooperate with the Miami design exhibition, Design Miami, to open a guerrilla store in Miami and open another guerrilla store in the multi brand boutique The Webster.

Recently, Maison Kitsun has opened store stores in Galeries Lafayette and Le Bon March store in Paris, and has retail outlets in Tokyo's Yi Dan Dan department store.

Expansion of e-commerce

Electricity supplier is the next development focus of the company.

Gildas Loa C C said: "the electricity supplier is the highest sales department. We want more customers to use it easily.

At present, we have business with other countries outside France.

We want to introduce a dedicated channel for us business, maybe Hongkong. "

Category expansion

According to Gildas Loa C, the brand has begun to optimize its operation, develop new series and launch more styles.

Maison Kitsun e sells clothing and accessories for men and women. At present, the footwear product line is being prepared, and the cowboy series will also be developed in the future.

In addition, the brand will also open new Caf e Kitsun in Singapore, Bangkok, Taiwan, Bali Island and Japan.

Stripe hopes to take advantage of the synergy of this Agreement and enter the European market with the power of new partners.

The group also said it would join the "Maison Kitsun" strategic committee to help expand the brand.