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    YSL'S Former Creative Director, Hedi Slimane, Is At An Impasse With Kai Yun Group.

    2016/10/21 13:07:00 65

    CloudBrandDesign

    People familiar with the matter said, Hedi Slimane recently filed a lawsuit again.

    kering

    The group claims an additional 2 million euros as compensation for its departure last year, and requires the group to give it the right to handle the YSL shares held by itself.

    Until now, Hedi Slimane lawyer Herv e Temime and Kai Yun group have refused to respond to this, and the relevant court officials in Paris have not commented.

    In June this year, Kai Yun group was sentenced to breach of competition agreement to compensate Hedi Slimane 13 million US dollars to solve the contract dispute.

    In April, Hedi Slimane failed to renew its contract with Kai Yun group.

    brand

    Apart from each other, it is learnt that during the period of prohibition of business strife, he was almost rejected by competing companies, and recently he devoted himself to the development of rock and fashion business and personal brand.

    The news that Hedi Slimane once again sued YSL's parent company Kai Yun group once again attracted the attention of the industry. After various news reports, Hedi Slimane pointed out that some reports were false and made four counterattacks on its Twitter. He stressed that YSL would be such a brilliant achievement under his leadership.

    In social media, he clarified that since 1999, the classic YSL trademark has been used in fashion shows.

    Design

    There are more than 100 kinds of jewelry, accessories, men's wear Polo shirts with YSL classic logo.

    Before the entry of Hedi Slimane into YSL, the performance of the brand was not satisfactory. It was once the most slowly growing brand of Kai Yun group.

    Since losing the founder and design director, Mr. Yves Saint Laurent and closing the high-end custom business, the brand has also fallen to the bottom.

    In the past 4 years, Hedi Slimane has renamed YSL as Saint Laurent, which helped to double the turnover of YSL and the number of global stores has reached 142. Kai Yun group announced more recently that it became the fastest growing luxury brand, and its profit in the first half of this year jumped 80.2%, bringing the brand to 1 billion dollars club.

    But at the same time, Hedi Slimane has been criticized for the past 4 years. It has been accused of destroying brand visual identity and disgracing the brand heritage.

    The debut of the new creative director, Anthony Vaccarello, is on the social media topic list with the classic YSL logo as the heel of the heels, which means that Kai Yun group began to use the brand name of YSL.

    After the departure of Hedi Slimane, the designer Anthony Vaccarello took over his position. He released the first series in Paris fashion week last week, and the classic YSL logo was reintroduced in the new series. It can not help but arouse the enthusiasm and emotion of the industry. In April this year, YSL made a big move for the fashion industry. In the official instagram account of YSL, there was no deletion of all Hedi Slimane content, which meant that the group opened up the brand of "Hedi" in the brand.

    Some analysts have pointed out that the departure of Hedi Slimane and the current entanglement of brand lawsuits are not only going to make the YSL of cloud group in an uncertain state. This uncertainty may be very inappropriate for the company, because the global luxury industry is facing the challenge of continuous slide.

    Hedi Slimane became the first major designer to quit in 2016.

    At the end of last year, Dior's art director Raf Simons and Lanvin's creative director Alber Elbaz abruptly left. The news of Hedi Slimane leaving the YSL industry shocked the industry again. These dramatic personnel changes seem to indicate that the fashion industry is undergoing tremendous changes.

    As for the whereabouts of Hedi Slimane, there have been rumors that Hedi Slimane will succeed Karl Lagerfeld as Chanel creative director, but later Chanel denied the news.

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