Your Bird Adds 120 Million To Its Hongkong Subsidiary.

　　 Guirenniao The company intends to use its own funds or legitimate self raised funds of $120 million to increase capital for the company's wholly-owned subsidiary, Hongkong bird limited. After this capital increase, the company remains its sole shareholder.

Hongkong bird has successfully invested in Spain's BOY since its inception. It has achieved the first cross-border layout of the company and increased the capital for Hongkong. On the one hand, it helps the company give full play to Hongkong's regional advantages, further effectively utilize Hongkong's international and specialized investment and financing platform, enhance the risk resisting ability of the company's overseas investment, and on the other hand, it can help the company to continuously introduce advanced international technology. Shoes and clothing Design concept, timely grasp the international trend and innovation technology, improve the company's Design R & D capability.

Noble bird (Hongkong) Co., Ltd. is a wholly owned subsidiary established by our company in June 2015 in Hongkong, China. Its business nature is investment holding. The main financial indicators of Hongkong are:

Reporters learned here that the "noble bird" is a famous Chinese sports shoes and clothing brand enterprise, mainly engaged in research and development, design, production and sales of the brand, sports shoes and sportswear. It is divided into two series: professional sports and sports leisure. Sports shoes are mainly produced by the company itself, while sportswear is purchased from the factory. The company's main trademark is "noble bird", the product is mainly for the mass consumer market, the key channel layout of the three or four line and the following urban market.

Shi Hongmei, an analyst at Orient Securities, said that since its listing, the company has made full use of its own capital market platform, actively seeking for a clear profit model, and integrating resources, so as to become one of the leading enterprises in the collectivization of China's sports industry. The company has participated in the tiger pun and has launched an in-depth cooperation with it to acquire BOY, a well-known European football brokerage firm, and set up a joint venture with the general association and China Sports Association to enter the campus sports industry, and promote the construction of sports cloud platform. Mobile capital has invested nearly 30 "Internet +" intelligent sports projects. Through the "industry + products", promote the coordinated development of each other, and form a good interaction effect.

However, Shi Hongmei also pointed out that at present, the "noble bird" is promoting the industry extension and upgrading from the "traditional sports shoes and clothing industry" to the "sports industrialization group based on the manufacture of sporting goods and clothing, and the coordinated development of various sports industry forms". The company has been engaged in the production and sale of sports shoes and clothing for many years, but it is not enough in the sports industry operation experience and talent reserves. At the same time, the sports industry has invested a lot and needs a lot of financial support.

Shi Hongmei also said that the competition in sports shoes and clothing industry is more intense. The competitors of Nike, Adidas, Anta, XTEP and other domestic and foreign sports brands are also affected by fast fashion brands including UNIQLO and H&M. The risk of rising raw material prices and labor costs. The main raw materials of sports shoes and clothing products include chemical materials, synthetic leather and textile materials. Due to the fluctuation of energy and cotton prices, the price of raw materials is uncertain. If it continues to rise, it will bring pressure on our company's cost control.

By the first half of 2016, the sales revenue of GUI bird reached 1 billion 18 million yuan, up 0.13% over the same period last year, and realized net profit of 157 million yuan, down 9.9% from the same period last year. Earnings per share were 0.26 yuan. Over the same period, the total retail area of the birds reached 341 thousand and 900 square meters, down 6 thousand and 200 square meters from the beginning of the year.