Because A Letter "Born" A Pair Of Shoes Suitable For The Elderly.

Recently, Fujian's first professional senior four super shoe "Chun Xi" was launched on a full scale.

The "birth" of a pair of shoes for a letter

"It's too difficult for an old man to buy the right shoes."

This is Mr. Chen, an old reader of Weekly Digest.

As a retired university teacher, he often took pains to sit in the newspaper for nearly an hour to go to newspapers, and he shared with the editors about reading newspapers.

However, in the past two years, fewer people came. He said in his letter that he was very tired when he was old. He wanted to ask the editor if he could help us find out how to sell shoes for the elderly.

Reading the old people and serving the good readers has always been one of the things the Weekly Digest insists on doing.

However, looking for a circle in the market has disappointed people.

Most of the shoe models come from abroad, and there are differences between the East and the West. Therefore, the shoes that are really suitable for the middle-aged and the elderly in the market are few.

A voice with a deep heart, a sense of mission precipitated over the years, the hot blood that was first published 35 years ago was reactivated, and the newspaper set up "spring Xi" for the old shoe brand.

In order to adjust the shoes that are most suitable for the feet of China's elderly people, "Chun Xi" relies on Fujian's largest footwear production cluster in China.

In the scientific research room, a large number of 3D data were collected from the feet of middle-aged and elderly people over 50 years old.

In the end, a professional old shoes for solving the four difficult problems of middle-aged and old people, such as shoes, squeezing, covering, heavy and hard, are fully listed.

Setting up a new benchmark for industries with patents

"We do not live by imitation, let design become our core competitiveness."

At present, the four super shoes have 1 design patents and 2 innovative technologies, which are super light, super skid resistant, super comfortable and super safe.

When people enter old age, they are prone to wrestling because of their slow reaction and slow movements.

According to statistics, there are at least 27 million elderly people in China every year, and the direct medical cost is over 5 billion yuan because of hospitalization for falls.

Falls are the leading cause of injury death among the elderly over 65 years old.

Improper shoes are the main factors that cause old people to fall and fall.

To this end, "Chun Xi" lasted 3 years, and developed a patent with slipper.

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The soles with suckers are like the "octopus", which can firmly hold the ground. With the "water stop" material, the ground friction coefficient is greatly enhanced and the skid resistance is much higher than that of the ordinary shoes when encountering water on the ground.

Four super shoes also use ultra light materials and ultra light formula. Take shoe No. 37 as an example, only 4 double weight. The sandwich mesh fabric is more breathable.

The soles made of the new material MD+RB are soft and not deformed, which can make the soles easy to bend, and greatly enhance the flexibility and flexibility of shoes.

The upper part of the shoe is added with a reflective strip design to reduce the risk of the night travel for the elderly.

In order to better protect the feet and knees, the design team designed the U foot arch soles based on Ergonomics data, enhanced the vibration mitigation ability of the shoes, provided professional protection for the feet and knees, extended the trapezoid design of the 45 degree outward extension of the heel, enlarged the grip force of the sole and the ground, prevented the foot from hallux valgus, and made the walking more stable.

In addition, the appearance of "spring Xi" four super shoes has also changed the drawback of old shoes, which has been built by the design team of German red dot award in 2016.