Thousands Of Layers Of Cloth Shoes Become "Net Red" Time-Honored Brand "Touches The Net" To Catch Up With Others.

The sky blue shoe upper is embroidered with the texture of the crabapple flower, elegant and elegant; the left and right foot patterns are different and have no lasting appeal.

The "old fish Begonia" series of customized shoes co operated with Taobao Taobao has been popular on the crowd raising platform.

Data show that the city has 12 old brands to carry out online retail, the first half of the net sales volume of more than 61 million yuan, an increase of more than 60% over the same period.

With the "Internet +" express, the traditional technology of the time-honored brand has been better inherited in the innovation of modern life.

Reporters learned that the City Commerce Commission has also issued an olive branch to the time-honored brand, and the highest level of inheritance and development projects being awarded is 5 million yuan subsidy.

At the beginning of July, the Taobao design team jointly launched the "big fish Begonia" film derivatives and joined the Taobao crowd to succeed.

199 yuan casual shoes and 499 yuan handmade cloth shoes are praised by netizens.

According to Cheng Xu, deputy general manager of Beijing inner union shoe industry Co., Ltd., on the first day of the line, two shoes were sold out, and after the night's communication with the factory, two hot shoes were added 700 pairs in batches.

Although all the chips were originally for a month, two weeks later, the upgraded shoes were sold out.

The original limited 900 pairs of cloth shoes, finally clinch a deal of 1600 pairs, the total raised amount to 416 thousand yuan.

This year, this is the third time that the internal League brand has launched a series of theme creation products through the crowd raising approach.

"The choice of public funding is actually to listen to the voice of young consumers, so that ordinary customers can participate in the design."

Cheng Xu revealed that cooperation with Taobao in the Imperial Palace has also provided new ideas for the design, fabric and technology of traditional shoes. "This type of green round cloths is made of tussah silk, which is more textured than plain cloth. The Malus uses a multi-layer halo dyeing process, showing a soft gradual effect."

Tasting the sweetness of online crowd raising, this month,

Also hand in hand National Museum launched the tree of life, Asuka Harukaaki, Yan Zhu Finch and other kinds of cloth shoes, unique ancient rhyme.

Next month, the company will also cooperate with angry birds to launch a number of cartoon theme cloth shoes, such as men's, women's and children's shoes.

Good reputation and good quality make the time-honored brand merchandise come back and forth from the electronic business platform and become more and more popular.

Zhang Yiyuan, Wu Yu Tai, Nei Lian Sheng, Sheng Xifu, red snail food, vegetable hundred jewelry......

Today, in the Jingdong, Tmall and other electronic business platform, you can buy all kinds of Beijing time-honored brand goods without leaving home.

Buying gold bars and buying jewelry on the Internet sounds incredible, but the consumers of vegetable dishes are already used to it.

Reporters saw in the Tmall 100 flagship store, a gold pshipment of Pearl traded 485 pen, gold pendant,

The monthly sales volume of investment gold bars is about 100.

Take the gold pendant as an example, there are many personas such as feathers, rudder, Q version, Buddha, roasted owl, and Mi Fei rabbit.

It is understood that last year, "double 11", vegetable hundred electric business to achieve 20 million yuan sales throughout the day, the number of pactions up to 10 thousand and 300 single, compared to the same period last year increased by 200%.

We constantly optimize products and select personalized products that are more suitable for young consumer groups. Beijing's time-honored brand "loyal powder" is more and more, and brand influence is also heading for the whole country.

In order to attract young consumers, Cai Bai also registered a product brand belonging to the electricity supplier, the future teacher.

The platform, as the incubator of cutting-edge designers, will introduce more customized jewelry.

"Eleven in February, the citizens of Beijing wore them.

Fujian friends can wear single shoes. "

Cheng Xu said that the fourth quarter of the year is the off-season sale of cloth shoes in stores. It can take advantage of the shopping festival of major electric suppliers, and sell hot cloth shoes online, which is sold to Beijing.

Now, the sales of the domestic electricity suppliers account for about 20% of the total sales.

Recently, the City Commerce Commission has openly solicited the inheritance and development projects of the old brand for the public. After the examination, it will receive the support of the annual commercial special funds, with a maximum of no more than 5 million yuan.

According to the declaration guidelines, the seven types of heritage development of old brands can be supported by funds: developing chain operations, building modern logistics distribution centers, exploring and inheriting traditional processes and technologies, developing new products, establishing inheritors' workshops, museums, non heritage exhibition rooms, building raw material production bases, building food source traceability system, ensuring food safety, combining with cultural and creative industries, exploring and publicizing the cultural connotation of time-honored brands, developing e-commerce through Internet and big data technology, innovating marketing methods and channels, carrying out technological pformation, innovating service contents and ways, and enhancing brand competitiveness.

In addition, the old public service platform projects can also get financial support, the highest not more than 2 million yuan.