The Way Of Entity Counterattack Opens The Door Of Innovation For Fast Fashion.

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At the end of last year, only a small number of brand sales in the apparel industry grew slowly.

So many traditional costumes

Beginning to pform to electric business, it is reported that the proportion of electricity suppliers in garment industry has exceeded 40%. However, due to the lack of relevant operation experience and management mode, some brands have not received corresponding returns after investing a lot of manpower and funds.

Build an aircraft carrier shop layout and speed up the expansion of new stores!

Since the online clothing business is not good enough, the offline shop's shop closet is still in the wind. So where is the future of the traditional clothing brands? By studying and observing the brand trend of the fast fashion women in the industry, you may find the answer: the brand has opened at least 150 new stores in the key business circles and famous commercial streets from 3 to August this year, and through their opening plans, they will continue to maintain the trend of large-scale shop opening in the coming months, and the famous commercial streets such as Huang Xing Road, Changsha, Hunan and Suzhou Guanqian Street.

The new image experience hall will also open in recent days.

In fact, in the rapidly changing clothing market, especially in the fast fashion women's market, it's not just waiting for business opportunities, but looking for changes. It's not only the traditional operation concept of enterprises, but also the innovation in channel mode, retail mode and service mode.

By creating the layout of aircraft carrier shops and carrying out duplication of talents, the core competitiveness of the brand has been strengthened, and the needs and interests of consumers have been placed in the center of brand development.

Electronic business can not destroy entities, and the combination of entity stores and Internet + is the way of development.

I have to admit that physical retailing is still a rigid demand for most people.

For the more than 10 years of the Chinese women's clothing industry, the store is still the theme of the future retailing industry. The outstanding retail advantage of the apparel line has not disappeared. From the whole ecological environment, the offline stores have accumulated retail experience all the year round, have an increasingly influential brand, have the right to goods, have excellent service based on the physical store, and a large number of excellent guides, shopkeeper and other staff.

But strengthening entity stores is not equivalent to completely abandoning the electricity supplier, but the physical stores can no longer be single as they used to be.

In order to make the brand more integrated into the Internet + era, Zhuo poly company has put forward the O2O development strategy since 2014, popularizing the "shopping guide group" mode among consumers, utilizing the resource advantage and word-of-mouth communication of consumers, and introducing the introduction of profit sharing system, so that consumers can get economic returns in the process of sharing.

As a matter of fact, consumers' experience and feelings in the physical store can not be achieved by the electricity supplier. The clothing retailing industry in the future will no longer be separated from online shops but will be separated from online shops. Instead, it is a O2O entity that interoperability and integration. The physical store is a deep service access point, a window for consumers to experience and know more, and an important part to guide consumers to increase consumption frequency online.

For this reason, the store should do better than before. We must do a good job of precise positioning, strengthen all meticulous management of goods, personnel, inventory, promotion and so on, and deeply cooperate with online publicity. This is the key reason for the comprehensive efforts made in recent years and the counter attack in the counter trend and the enhancement of the core competitiveness of the brand.

Throughout the women's clothing industry, every "war" will soon become stronger and stronger. Every competition and impact will produce some stronger brands.

In this war, no smoke, if the competitors fall down, then only with a unique vision and quick action brand, can we laugh to the end, who is the real winner of the Chinese women's clothing industry? Let us wait and see!