Pierre Cardan Underwear Once Exposed To Quality Problems, What A Brand Of Cattle.

Reporters learned that this is not the first time Pierre Cardin has been exposed to quality problems, Pierre Cardin has repeatedly pursued the pursuit of profit quality blacklist.

It is understood that

Fashion is the first international brand to enter the Chinese market and has a certain reputation in the Chinese market.

In the 80s of last century, Chinese people were proud of wearing Pierre Cardin's clothing.

Nowadays, Pierre Cardin's frequent quality problems also make the industry worried about its development prospects.

Industry analysts said: "at present, Pierre Cardin has fallen to the three or four line of consumer recognition brand.

It is only a matter of time before we continue to do so, leaving the market and being forgotten by the market.

Excellent international brand Cci Capital Ltd CEO Yang Da Yun told reporters that too many authorized operations, so that the overall quality of Pierre Cardan is difficult to be strictly guaranteed, and its brand gold content is also shrinking in the minds of consumers.

For Pierre Cardin product quality problems and the company's response to problems, the reporter wrote to Pierre Cardin company, as of press release, the other side did not respond to this.

Multiple exposure

"Pierre Cardan has been having problems in the course of development."

Cheng Weixiong, general manager of clothing industry senior observers and Shanghai Liang Qi Brand Management Co., Ltd., told reporters.

Reporters combed the relevant information reported that in March 7th of this year, Pierre Cardin cashmere sweater due to cashmere content, pilling degree is not up to standard by the Liaoning Consumers Association exposure; 2015 Pierre Cardin a two Lapel lengthened pullover, after being exposed to washing products shrink obviously, the length shrinkage 3.4%, width shrinkage 6.3%, more than the national standard stipulated cashmere sweater relaxation size change rate of 5% standard; 2014, a black leather clothing due to tear force index failed to cause quality inspection disputes; August 2013 Pierre Cardin because of identification, ingredient content, dyeing fastness, pilling up to the standard requirements, Hunan province industry and Commerce Bureau exposure.

In the Chinese market, Pierre Cardan basically adopted the mode of brand authorization.

The consequence of this is that the quality of the product is difficult to be guaranteed because of the uneven customer level, and the high-end image of the brand is seriously damaged.

Excellent international brand Cci Capital Ltd CEO Yang Dayun said.

In addition, the low cost of illegal fines is also the reason why the product problems are frequently seen but repeated.

Alleged "net cast" authorization

As the first international brand to leave a fashion impression on Chinese people, Pierre Cardin once influenced the Chinese consumers in the 80s and 90s of last century.

According to media reports, Pierre Cardin's market share in China reached 40% in the last century of 90s.

Today, Pierre Cardin is no longer what he used to be.

In many garment industry practitioners, the main reason for Pierre Cardin, once expensive and luxury brand, to walk down the altar is his "net cast" authorized sales mode.

According to a number of media reports, in 2009, Pierre Cardin had only 24 agents in China. The brand was authorized to use over 800 products, including men's wear, denim clothing, children's wear, bags, ties, umbrellas, towels and so on. The total sales volume of these commodities is 1 billion 500 million dollars a year.

Today, reporters also see in their official website that there are 18 agents in four fields: Men's dress, men's leisure, women's wear and accessories.

Yang Dayun said, "in fact, in 70s and 80s, many international companies, including Hermes, Chanel, Dior, Louis Weedon, etc.

All of them used brand authorization to derive economic benefits, but eventually found that although the effect of the enterprise was magnified in a short time, it also made the impression of the brand in the minds of consumers severely damaged. So many international brands have taken the brand authorization back.

Although many enterprises now do empowerment, they will hold the power of product design and price making tightly on their hands, and make strict control on the quality of the products, so they can also control the value of the brand while earning the authorization.

The news that "the Chinese private enterprise bought Pierre Cardan" was once an example of the sale of brand ownership.

In July 2009, Sun Xiaofei, chairman of China Cardanro limited, bought the trademark rights of Pierre Cardan's leather goods, knitted, leather shoes and gloves in China with 37 million euros (about 370 million yuan).

The influence of over authorization has been reflected.

In recent years, Pierre Cardin has a variety of funds.

Quality problems have been identified many times, and its brand value has been greatly reduced in the minds of consumers.

"It is only a matter of time before Pierre Cartan continues to do so, leaving the market and being forgotten by the market."

Yang Dayun said.