How Do Men'S Brand GXG Make Patriotic Marketing Through Olympic Events?

Outside the Olympic Games, see how GXG can help.

Event marketing! Recently, GXG launched "I LOVE 0086" limited customized tailored T-shirt to convey patriotic feelings while advocating for Chinese Olympic athletes, and advocated wearing pride on them.

On the way to the micro business channel, it soon sold out and set off a nationwide panic buying trend.

On August 15, 2016, a night when the Chinese Olympic delegation won the 15 gold medal, the GXG Tmall official flagship store launched the "I lOVE 0086" limited custom-made T-shirt, and tried to synchronize its promotion with micro channel, which was sold out in just a few days.

Even though this is a more common 100% cotton T-shirt, the enthusiasm of consumers is still rising even though the sale has been announced for sale on the same day.

Among these buyers, there are many customers who buy 10 pieces and 20 pieces of customers, so as to make their uniforms for their team, because "I LOVE 0086".

0086, the code of a Chinese country code, a string that brings warm numbers to you in a foreign country. It's a number that every Chinese should remember.

But is a combination of basic T-shirt and country code enough to achieve the effect of selling the platform? Obviously, it is not so simple.

Combine Olympic hot spots to detonate patriotic feelings

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As the raging fire is going on, the national husbands and wives are alternately updated one by one, and all the people have launched a wave of patriotic waves.

In particular, China's Olympic athletes were punished by the referee's disputes several times, adding a low-level fault of the wrong national flag, bringing patriotic sentiments to the peak.

Why athletes can be fearless and injured, and persist in training for four years, rain or shine? Because only competitive sports can raise the five-star red flag, because "I LOVE 0086".

The GXG launched the "I LOVE 0086" T-shirt on the occasion of the main campaign series and successfully launched the hot topic of Olympic Games. It successfully grasped the patriotic mentality of the whole nation and triggered a panic buying rush.

Expand the scope of influence by borrowing micro channels

There is no denying that micro business has the irreplaceable advantage of traditional shopping mode.

With its strong appeal and rapid propagation speed, micro business has become an indispensable channel for brand promotion.

GXG made the first attempt to promote micro channel promotion with the "I LOVE 0086" T-shirt limited sale, so as to expand the scope of dissemination and influence, and was robbed in just a half hour, which also confirmed the invaluable influence of the micro business platform.

The spiritual power of the whole nation.

A diversified platform can always attract diverse people, but the everlasting sense of patriotism and spirit is invariable.

This is also one of the reasons why "I LOVE 0086" is very popular.