Semir Children'S Clothing Sales Growth Behind The Quality Of Poor Coverage

Yesterday, Semir released the first half of 2016 earnings report shows that the company's revenue and net profit showed an upward trend, among them,

Business has almost reached half of its revenue in the first half of this year, and has become the main driving force for Semir's growth.

But Semir's children's wear brand balbala products have been repeatedly detected quality unqualified.

Insiders said that with the increasing market competition for children's clothing, enterprises should pay more attention to product quality.

Children's clothing business has become the main driving force for Semir's growth.

According to the financial report, the operating income reached 3 billion 879 million yuan during the period, an increase of 15.13% over the same period last year. Net profit attributable to shareholders of listed companies was 513 million yuan, an increase of 21.29% over the same period last year.

Among them, children's clothing business realized business income of 1 billion 798 million yuan, an increase of 26.23% over the same period, while children's clothing business accounted for almost half of the revenue in the first half of the year.

Semir currently has two major brands, namely the public.

Brand Semir and the mid price balbara children's clothing brand.

With the increasing demand for children's clothing, many clothing brands have launched a series of children's wear. The women's clothing brand in 2015 bought the largest Korean infant clothing products aka bang, fast fashion brands have launched children's clothing series, Armani and other international big brands also continue to enter the domestic children's clothing market.

When consumers choose children's clothing, the most important thing is the quality of children's clothing except the style and price. Armani's children's wear and Semir's balbala children's clothing were repeatedly detected quality unqualified and boarded the list of children's clothing quality.

According to the analysis of the industry, with the full liberalization of the two child policy,

Although the competition will be bigger and bigger, positioning popularity is the brand advantage of Barbara, but consumers will pay more attention to the quality of children's clothing itself. Enterprises should pay attention to product testing and strengthen product quality supervision, so as to avoid the quality problems of products being detected and leave the impression that consumers can't disappear.