Online Sports Brand Online Mobile Container Store

In a corner of the forest of The Kingsway in Toronto, Canada, a pure white container is parked. The square glass windows on both sides reflect the natural scenery around, which is like a picture painted by a container.

The doors at both ends of the container are opened to see a space enclosed by wooden floors.

The furnishings inside are very simple. There are only one row of clothes hangers, one big mirror, one sofa, one round table and one bonsai.

The shape of Bai Xiangmu (White Oak) is laid on the side wall and ceiling. The ground is shaped by the human character. It reflects the shiny gloss in the concave and convex changes, making it feel its location.

This is online.

Needs & Wants, the first "entity store", is also a mobile shop.

This summer, they will travel from Toronto to the United States, to the two cities of Prince Edward and Mississauga, Ontario, and finally to Miami in the autumn.

Of course, this is an ideal plan.

They do not want to tell their fans exactly where they are, but rather want to attract potential users through mobile advertising.

The value of traditional physical stores is stability. Customers know where they are and buy, but Sean Brown chose to move this way. When containers are not used as shops, they are still offices.

What surprises him is the people who ride bicycles or take a walk nearby.

On a day in Toronto, 30 to 50 guests came.

Because the place is limited, all pactions are done online.

Needs & Wants was founded in 2013, and the founder Sean Brown is also a designer. She once worked in a clothing store and founded an online brand The Art of Reuse, which specializes in secondhand clothing.

When he was doing Needs & Wants, he wanted to make a man's clothing brand that did not look like Canada, for example, the baseball jacket was asymmetrical.

The color of the pockets and sleeves is inconsistent. It looks like a high-end and fashionable feeling. This kind of coat sells for about 500 dollars.

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Sean Brown