Domestic Sports Brand Hitchhiking, Olympic Games Seize The Domestic Trillion Market

Sun Yang's sponsors at the Rio Olympic Games when he was chop gold and silver. 361 degrees (01361.HK) also hand out a good performance answer.

Yesterday afternoon, 361 degrees disclosed the semi annual report in 2016, and the company's operating income and net profit increased to varying degrees. During the reporting period, the company's turnover was 2 billion 556 million yuan, an increase of 15.7% over the same period last year, and net profit of 273 million yuan, an increase of 1.3% over the previous year, a net profit of 0.13 yuan per share, and a gross profit margin of 41.14%, up 0.1% from a year earlier.

From the perspective of specific businesses, adults footwear The core is still 361 degrees. product During the reporting period, the turnover of footwear products exceeded 1 billion 153 million yuan, an increase of 19.1% over the same period, accounting for 43.8% of the total turnover. The company said footwear products are in the development stage of volume and price rise. Footwear sales and average wholesale prices are growing at an average annual growth rate of 10.6% and 7.7%.

Adult clothing and 361 degree children's clothing also maintained an upward trend. Sales increased by 8.6% and 16.5%, respectively, due to the increase in sales volume of two kinds of products. As a company's supplementary business, sales of jewelry products have declined sharply, falling by more than 40%.

In terms of development strategy, 361 degree has increased the efficiency of overseas stores while increasing the intensity of overseas expansion. Up to now, there are 6853 stores opened at 361 degrees, 491 new stores in the reporting period, and 846 stores closed. Sales of overseas businesses doubled, reaching 45 million 200 thousand yuan, accounting for 1.7% of the company's total revenue. Prior to this, 361 degrees took the opportunity of sponsoring Rio Olympic Games, turning overseas destinations from the Middle East, South America and Southeast Asia to Brazil, the United States and Europe.

In recent years, the state has issued a policy of intensive publication, emphasizing the vigorous development of sports undertakings. The sports industry development "13th Five-Year plan" issued by the State General Administration of sport pointed out that the total scale of the domestic sports industry will exceed 3 trillion yuan during the "13th Five-Year" period, and stressed the need to "emerge a number of leading enterprises with international competitiveness and strong driving force and a large number of SMEs with innovative vigor". The national fitness program issued by the State Council has proposed that the total scale of sports consumption will reach 1 trillion and 500 billion yuan by 2020.

According to the information of London Business Intelligence and market research company, the sales volume of China's sporting goods industry has increased to 165 billion yuan in 2015, and it is expected to reach RMB 247 billion yuan in 2020, with an average annual growth rate of 8%.

Against this backdrop, domestic sporting goods giants showed general growth in the first half of this year.

The Li Ning Co interim report shows that in the first half of this year, Lining's revenue was 3 billion 596 million yuan, an increase of 13% over the previous year, and net profit of 113 million yuan, compared with a loss of 29 million yuan in the same period last year. Among them, the number of sales in the same store was increased, the cash flow doubled to 346 million yuan, and the overall sales volume of the channel sales was low.

Anta, also an important sponsor of Rio Olympic Games, is also on the rise. According to the orders and sales data released by Anta, the sales volume of Anta brand products increased by 5% in 2017 compared with the same period last year, and the retail sales grew from 5%-10% to two in the first quarter to the two quarter.

The growth of international brand sales in the mainland has even accelerated. Adidas sales in the Greater China region increased by 30.2% in the first half of this year, far exceeding 18% in the same period in 2015, of which the growth of footwear products was particularly obvious. Nike also achieved double-digit growth in the two quarter.