Search In The First Half Of The Year Increased Nearly 7 Of The Supply Chain Business Force.

On the evening of August 8th, it disclosed the semi annual report in 2016. The company achieved 2 billion 286 million 957 thousand and 100 yuan in the first half of this year, an increase of 164.66% over the same period last year and a net profit of 183 million 856 thousand and 200 yuan, an increase of 68.53% over the same period last year.

Semi annual report shows that the company mainly engaged in the "front line" leisure apparel wholesale and retail business, the main business is

Sale.

Because

The garment industry is in the period of supply side reform and pformation and upgrading. The upstream and downstream industries are facing the problems of high cost and low efficiency due to resource fragmentation, asymmetric information and low professional level.

With many years of resource accumulation and experience advantages, the company has made great demands for many customers and businesses of textile and fashion industry to provide efficient, low-cost supply chain management services and professional brand management services through centralized procurement.

According to the strategic planning of the company, the company has carried out strategic pformation and set up several supply chain management companies and brand management companies. The company's revenue will mainly come from supply chain management companies and brand management companies.

In the first half of this year, the company's supply chain management business achieved a total operating income of 1 billion 383 million 162 thousand and 100 yuan, of which the subordinate supply chain management company achieved a total operating income of 1 billion 245 million 41 thousand and 700 yuan, accounting for 54.44% of its operating income, and realized a net profit of 41 million 318 thousand and 100 yuan, accounting for 22.47% of the company's net profit.

In terms of traditional brand clothing business, the company has outsourced production by focusing on high-end industrial links such as design, R & D, brand promotion and sales channel construction. At present, it has established a leading competitive advantage in three or four domestic markets.

At the same time, the company is deeply aware of the huge risk that the company's brand has premature aging. It takes the lead in upgrading the brand in the industry, and promotes 10 different styles of fashion brand to meet the new generation consumers' personalized consumption, differentiation and niche consumption demand.

At the same time, the company implemented the upgrading of terminal shops to adapt to the development trend of the consumer market upgrade; from the three aspects of product price, fabric novelty, fashion and fashion, to enhance brand competitiveness.

However, due to the low consumption of clothing market and the weakness of consumption, the original franchisee shut down some bad shops, and the new franchisees had difficulty in attracting investment.

To this end, the company constantly improves the O2O marketing mode and promotes the coordinated development of online and offline marketing.

At present, the SCRM self flow platform has been developed, and it has been vigorously promoted to the franchised stores through the "palm shop" APP. At the same time, we have explored the mode of buying and selling online stores under the guidance of the exclusive stores, improving the interest driving system and the fans' rights and interests system, stimulating the enthusiasm of the shopping guide and interacting with the members, enhancing the "Stickiness" of the members, and accumulating massive marketing data, laying a solid foundation for the large-scale online and offline marketing activities in the future.