Rio Olympic Clothing Was Tucao? Designer Ye Chaoying Does Not Feel Wronged.

Ugly is the first Chinese delegation to see Rio Olympic Games.

Feelings.

For netizens' comments, from Wenzhou.

Ye Chaoying is used to it. This is the third time that he has faced similar criticism.

Ye Chaoying is the chairman of Zhejiang Jazz clothing Limited company. Through the relationship with Heng Yuan Xiang, the company has undertaken the important task of designing and producing Olympic dress.

The first appearance of "tomato scrambled egg" was at the Chinese delegation's dress show at the 08 Beijing Olympic Games.

Red and yellow suit coat, with white round hat, so far, netizens Tucao, this is the "Village Tour" dress.

At that time, Ye Chaoying designed 8 sets of gowns of different colors for the Beijing Olympic Games. The Chinese Olympic Committee finally decided to adopt the design plan of "tomato scrambled eggs".

In the first set of tomato scrambled eggs, there were numerous criticisms after the table was served, and some even called him "sinners of China", which made him feel very aggrieved.

A friend comforted him and said, "Lu Xun has been scolded by the whole nation."

Constantly being tuckled by the public, "tomato scrambled eggs" can not stand up.

Last March, ye Chao Ying received another design mission. This time he gave up 5 schemes of different colors and styles, but the official still chose tomato scrambled eggs.

Ordinary people are not willing to distinguish the "tomato scrambled eggs", but according to Ye Chaoying, the red and yellow colors of the three dresses are very different. The red Olympic Games in the Rio are faint with yellow. The red of the London Olympic Games is taken from the national flag, and the Beijing Olympic Games is using the Tiananmen's red tower.

Rio Olympic dress accessories are also incorporated into Rio's local elements, such as tie scarves, which use Rio Olympic LOGO green and blue, and the cuffs of Rio feature five star designs.

"Let the Chinese players feel like entering the national flag at the opening ceremony," Ye Chaoying told reporters. He had discussed with psychologists that such color matching could subconsciously make athletes feel that they were champions, because champions like to wear the national flag around the field.

The designer who is responsible for the image of national athletes is not a professional. Ye Chaoying studied machinery and entered the family clothing industry in Wenzhou at the age of 19.

For his professional questioning, ye Chao Ying used to be used to it. He once said in an exclusive interview that he had overruled: "did Jobs learn to design? Heroes do not ask where they came from."

It's not just the ordinary spectators who fail to understand tomato scrambled eggs.

An Olympic champion, who did not want to be named, told reporters that he and his teammates thought the dress was "extremely ugly," though the fabric was really comfortable.

Ye Chaoying disagrees with this. In his impression, the Olympic champion in the 2009 National Day parade Olympic champion is wearing "tomato scrambled eggs", so he thinks "athletes still like the dress."

But Ye Chaoying also admitted that he did not have much contact with athletes in the design process, because they were too busy, but he hoped to have more opportunities to communicate with athletes and listen to their opinions later.

Ye Chaoying failed to reach the athletes, mostly because of the design and production process of the Olympic dress.

The early days of the Olympic Games were first opened in early August. The Chinese delegation was set up in late 7, and the production cycle left to the manufacturers was very short. In the early July,

The 2008 Olympic Games in Beijing will be left to manufacturers for about a week. In 2016, the 711 Olympic athletes, officials and officials will also have to complete their customized garments in half a month.

According to Ye Chaoying, the Olympic dress has strict production procedures, so it is only produced by a factory.

But the local clothing industry in Wenzhou told reporters that in fact, Heng Yuan Xiang joined another garment factory in Wenzhou.

First of all, compared with ordinary people, athletes have a special body shape. From slim gymnasts to vigorous weightlifters, clothing data must be measured accurately.

The 3 masters of the Jazz team began to go to all major training bases in the country from January of this year, and measured more than 1000 Olympic athletes.

However, the precise size of the Jazz did not produce the perfect fit.

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According to the Olympic champion, many Olympic athletes will change their masters after they get their gowns, otherwise they will not be able to wear them at all.

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The daily clothing habits of athletes are also factors that Ye Chaoying must consider.

He had thought of making clothes more intimate and fashionable, but he said that the more important requirement of the dress was to make the athletes wear no burden and not to feel sultry and uncomfortable. After all, Rio weather was hot and the opening ceremony of the Olympic Games lasted for a long time. Besides, the members of the delegation were older in age, and some women members could not accept short skirts and suspenders. Most of the athletes were also accustomed to loose clothing, especially the northern athletes were more unsuited to the suit style suits.

"The clothing version has received a lot, and the skirt has been shortened a lot, but the overall style is slightly conservative," Ye Chaoying said.

A garment worker told reporters that the dress effect was not good, first of all, the color, in fact, the national flag color matching can also bring out very beautiful colors, but the color of the dress is too high, followed by the version. She thinks the skirt length is awkward, old and short, male suits are too big, short athletes fall into the clothes, others are too short, many athletes' suits and sleeves even wear shirts, and the normal standard is that the sleeves of the shirts are 1 centimeters long.

It is unfair to question the "tomato scrambled egg" question on Zhejiang Jazz clothing Limited company because Heng Yuan Xiang is the sponsor of the Chinese sports delegation's Olympic dress.

This furniture has a 89 year old Shanghai clothing brand. It has provided Olympic dress for Chinese Olympic athletes for 3 consecutive years.

In addition to the opening and closing ceremonies of the Rio Olympic Games, this suit will also appear on the formal occasions of the founding of the Chinese sports delegation and the commendation conference after the Olympic Games.

In addition, it also participated in the dress sponsorship of the Asian Games.

In December 2005, Heng Yuan Xiang became a sponsor of the Beijing Olympic Games in 2008. This is also the sponsor of the first non sport textile and garment enterprise in the history of Olympic Games.

The Olympic sponsorship status is the third level sponsorship business after International Olympic Committee global partners and Olympic partners, enjoying the Olympic Games logo and many other rights and interests.

Because of the huge amount of sponsorship, Heng Yuan Xiang used his horse power to use his rights and interests.

In the most controversial "sheep, sheep and sheep" advertisement at that time, its corporate logo was always on the television screen with the Beijing Olympic Games LOGO.

In November 30, 2008, Heng Yuan Xiang became the first partner of the Chinese Olympic Committee of the London Olympic Games.

In addition, Heng Yuan Xiang also sponsored many sports events such as CBA, WCBA, World Table Tennis Championships, Gymnastics World Cup, Beijing marathon and so on.

Heng Yuan Xiang's sports complex is strong, but making Olympic dress is definitely not his strong point.

As an old name set up in 1927, Heng Yuan Xiang's products cover four kinds of knitting wool, knitting, clothing, home textile and so on. The wool products such as sweaters, down clothes and down are the main products of this Shanghai brand, and the suits only account for a very small proportion of their products.

Its customer base is mainly middle-aged and elderly people, and its product design style also tends to be conservative.

Whether it is formal dress or fashion casual suit, Heng Yuan Xiang can hardly represent the level of Chinese craft.

Perhaps it is for this reason that Heng Yuan Xiang, who did not have a suit design team, immediately handed over the responsibility to his joining factory when he accepted the order of Olympic dress, while the Jazz business was mainly OEM and did not have its own clothing brand. Its design and production level was not even the top in Wenzhou.

It's better than the wedding bird, Zhuang Ji and French school for the brand of Wenzhou suit.

Look at the whole country.

There are also seven famous brands, such as Qipai, Jin Ba, seven wolves, Li Lang and Jiangnan Buyi.

Clothing brands chosen by Rio Olympic delegations

Sweden and H&M cooperation, the United States is responsible for Polo Ralph Lauren, Canada is designed by Dsquared2's Canadian twin designers, France has given Lacoste, the UK has been operated by Stella McCartney, Australia has chosen Sportscraft, Korea has given Beanpole, Italy has continued to join hands with Giorgio, and Cuba, which is not very fashionable in fashion, has invited the French brand for its design.

It can be seen that most of the countries prefer local brands, but all of them are aimed at young people's brands and the main trend of fashion and leisure.

How the dress does not affect the Olympic athletes competing for gold and silver, but as the costumes in the opening and closing ceremonies, it not only embodies the individual image of the athletes, but also shows a national standard of clothing technology, which is an important link in establishing the national image.

The Olympic Games, the "tomato scrambled egg", the eternal Tucao

In the face of Tucao, ye Chao Ying has no longer felt wronged. "This curse is nothing, and I can be satisfied as a super volunteer to contribute to the national sports cause."

The "tomato scrambled eggs", which has been cynical by netizens, has become the key marketing direction of Heng Yuan Xiang.

A few days before the opening of the Beijing Olympic Games, ye Chao Ying registered a trademark of tomato scrambled eggs, which covers footwear and hosiery.

Later, he pferred the trademark to Heng Yuan Xiang.

Heng Yuan Xiang has made it clear that he hopes to make tomato scramble eggs an integral part of the brand. He will vigorously promote the concept of tomato scrambled eggs in Rio Olympic Games marketing campaign plan, and on the day before Rio Olympic dress is released, Heng Yuan Xiang also said that a "tomato egg war" must be held.