The Fabric Of The New Printing And Dyeing One Meter Waterproof Functional Fabric Sells For 200 Yuan "Sky High Price".

The global audio brand JBL is the devotion of sound enthusiasts, not long ago.

The introduction of a Bluetooth speaker, the shell of a waterproof function.

It came from a Keqiao district called Zhejiang Yue Xin.

The company of "limited company", and this layer of cloth also joined the "original + function" element, sold the "sky price" of 200 yuan per meter, ten times the ordinary fabric.

The "Yue Xin Printing and dyeing", located in Dashan West Village, an Chang town, is an unknown small and medium sized enterprise in the textile industry of Shaoxing. It mainly processes and dyed dyed garment fabrics.

How can the fabric produced by small and medium-sized enterprises integrate into the international brand elements, or even become a "selling point"? "Original design + functional".

Pu Jian Feng, chairman of the company, proudly said that this composite fabric, which is waterproof, fireproof, breathable and pparent, has revolutionized the traditional acoustic materials and has become the only fabric supplier of JBL.

Pu Jian Feng has many years of experience in textile printing and dyeing.

With the increasingly fierce competition in traditional industries, the development of enterprises is facing bottlenecks and urgent need for pformation and upgrading.

At the beginning of 2014, when he passed a JBL store, he had a whimsy. Why did he use metal to make his shell, and why the sound of a single color didn't need to be made of colorful fabric to make the shell "change face"?

By chance coincidence, his "whimsy" aroused great interest and attention from the JBL design team.

How to make the fantasy become reality? To see that his original creation won the affirmation, Pu Jianfeng immediately set up a research and development team of weaving, dyeing, and so on. He began to explore wool and knitted raw material weaving, and the samples and waterproofing performance were up to standard again and again, but the air permeability was not strong, or the air permeability was good and the fire resistance was not good. JBL had been rejected by the company, but the R & D team was not discouraged.

Work pays no attention.

The research and development team produced new materials from three to five times, and developed a total of more than 100 items, and invested more than one million yuan in research and development expenses. Finally, a composite fabric with waterproof, fireproof, breathable, and penetrating sound was won by the international brand in one fell swoop.

How to price new fabrics? 200 yuan a metre! Pu Jian Feng, who has been engaged in textile industry for more than 20 years, has come up with a "bizarre" high price.

JBL without saying a word, he immediately decided to sign up with "Yue Xin dyeing and printing" and became the only supplier for his fabric, one of which was 1 million meters.

"The order for JBL has been released to the end of this year."

"Original + function" allowed Pu Jianfeng to fully grasp the price "right to speak" and become the "top seller" of the international brand. BOSE (PhD) stereo, Google (Google) smart home and so on had thrown "olive branch", intending to cooperate with them.

"Now we are developing new functional fabrics with these international brands. For example, the new fabric developed for Google (Google) smart home is now in the pilot stage."

Pu Jianfeng said that adhering to R & D and development of functional fabrics, a piece of cloth can also sell high prices, and its profits can even reach tens of times of ordinary fabrics.

Short commentary

There is a steady stream of innovation on cloth.

The same is the R & D team, the same production equipment, a small volume of processing ordinary small and medium enterprises, but now successful "big money", and even the international big players competing for "meat and potatoes", "new printing and dyeing" relies on the spirit of innovation and perseverance in research and Development: from a good idea, to develop products, ten, 100 hundred......

Take the trouble until the customer is satisfied.

As a "cloth on a piece of cloth" in Keqiao, the textile printing and dyeing industry is seen by both the enterprises themselves and the outside world as a small profit and small profit industry.

But from the innovation and persistence of "Yue Xin dyeing and printing", we can see the better tomorrow of Keqiao textile industry: persist in innovation, let Keqiao "cloth" thrive and have a bright future.