2016 Seven Trends Of Clothing Industry In The Second Half Of The Year

1 Internet technology to deepen the garment industry

Nowadays, "Internet +" permeates every aspect of life.

It is also deeply influenced by it.

In the past, everyone bought clothes to go to the physical store. Now we can finish online. This urgent need for the garment industry to carry out deep reform.

From a specific case, according to Alibaba group statistics, as at 24 hours in November 11, 2015, Alibaba 2015 Tmall double 11 trading volume reached 91 billion 217 million yuan, an increase of 59.7% over the same period last year.

"Double 11", which seems to have been hyped out by the Internet with the Internet, is now a carnival on a global scale. The "double 11" deals are mainly commodities.

Commodities.

Of course, the Internet's invasion of the clothing industry is not only reflected in the "double 11".

Apparel industry application "

"Mode can not be simply interpreted as opening a store on Jingdong or Taobao. It should be a completely new mode of thinking, that is, making full use of the internet tool, making better use of the Internet and related technologies, making the efficiency and quality of clothing production and services more consistent with"

Intelligent and information-based production requirements.

For example, red collar R & D has successfully developed a RCMTM personalized garment flexible production system that can be standardized.

Customers can customize the suits they want through the RCMTM platform.

This system is right.

Every detail has been stipulated. Customers can choose fabrics, styles and personalization requirements with only a little mouse.

When the customer enters the 19 parts of the body into the version library, a unique personalized suit version will be automatically generated.

2 private custom clothes are everywhere.

For small and medium-sized manufacturing enterprises, automation is not realistic because they can not afford high costs.

However, making full use of the existing equipment, personnel technology, low volume and low cost production, private ordering is a great opportunity for them to overtake corners, which makes many garment enterprises extend to the private custom business and even take it as the main business.

Online customization is relatively easy to aggregate customers, providing services without limitation of time and space. The reduction of intermediate links reduces operating costs, has natural advantages on price, and can also meet individual needs.

Therefore, in 2016, with the development of relevant technology and the improvement of the market, the custom made cake of clothing customization aroused great attention.

Scramble for.

In fact, many brands have already started in this respect.

For example,

After the C2B personalized customization business is launched on Tmall, consumers can make an online volume reservation, and the volume division provides 72 hours door-to-door volume service.

That is, through information order processing, intelligent production to ensure fast delivery, through the customer management system to enhance viscosity and so on to provide the ultimate service.

The company creates intelligent production line, and through information pformation, it can achieve personalized demand with low cost and rapid production. Nike launched the "Nike+" platform to help designers design products that are more responsive to consumer needs.

3 sustainable fashion or mainstream

Protection of environment and labour, for

The field is becoming more and more important.

The garment textile industry is the second most polluted environment in the world (second only to the oil industry).

For example, although cotton feels comfortable, its production process is very water consuming.

Although chemical fiber has reduced the consumption of natural resources, the chemical pollution caused by printing and dyeing is also very serious.

In short, the development of fabrics in the industry has paid great attention to the reduction of natural resources consumption, the dependence on chemical dyes, the vigorous development of environmental dyes, and the great waste, which is also a waste of resources.

Therefore, from the design to the manufacturing process, the emphasis on environmental protection clothing will be more popular.

Therefore, in the view of the industry, the most urgent task at present is to pform textiles.

The production of footwear and luxury goods.

More sustainable textile technology means reducing water consumption, reducing chemical and waste emissions, reducing biodiversity losses, and minimizing the use of non renewable resources.

However, the most important thing is that the level of cognition and understanding of human textile production on environment and society needs to be improved.

Therefore, from design to manufacturing, sustainable fashion clothing is increasingly becoming a popular product trend and exciting opportunity.

4 "net red" opens another window of clothing business.

As a new mode of clothing business development, rely on net red to sell.

In recent years, the mode of fire has become unmanageable.

"Net red" created a way of life that people envy, leading a fashion and trend. What they wear, fans will also be willing to follow what they wear, thus driving store clothing sales.

In 2015, Taobao platform announced that the annual sales volume TOP10 of women's wear C store (non Tmall shop) was 5 from the net red shop.

Peng Chao, founder of today's net red, thinks that net red plays multiple roles as opinion leaders, salesmen and endorsements. Before the electricity supplier relied on traditional promotion methods such as endorsement and advertising, now grafting net red can interact with customers, strengthen psychological dependence and form a new business mode.

However, the red economy of emerging network is also facing many problems, such as lack of supply chain support, team management is not standardized, fans economy is too single and so on.

AI media consulting CEO Zhang Yi believes that Internet celebrities are just a catalyst, which can make personal brands get more attention and purchase rate in a short time.

But how to maintain brand building in a long-term and effective way requires teamwork and operation.

5 brand pattern gradually appears dumbbell type

In the view of the industry, in 2016, with the continuous decline of the macro-economy, the ceilings of enterprise performance increased continuously, forcing the M & A cases and speed of the industry to accelerate.

Either large enterprises or small and medium-sized enterprises, under the influence of profits, scale, cost and other factors, they are basically faced with the fate of mergers and acquisitions. Therefore, the brand pattern of the apparel industry presents dumbbell type.

Under such a development situation,

The era of oligopoly is gradually taking shape.

After the year of 2015, the garment industry oligarchs in 2016,

The market will include seven wolves, l'lun, nine herdmen, Qipai, Qipai, YOUNGOR, red collar, Mark Ed Faye, CABBEEN and GXG as a major camp. The women's clothing market will be dominated by ZARA, H&M, UNIQLO, Admiral's ONLY, ZARA, hkei international, Gloria and Gloria. The sportswear Market will be Nike, Adidas, Anta and Anta as the main camp, and other sports partners will be further weakened. Chanel, Louis Vuitton, Versace, Burberry, Gucci and Valentino will represent the market.

6, the whole channel is still the highlight.

From click era to touch era to the era of human network integration, the Internet has ushered in a new revolution of acceleration fission. It has caused many subversive changes in various aspects of society, and changed the space axis, timeline and ideological dimension of the human world. The challenges and threats of traditional physical stores will continue to increase.

Analysts believe that tradition

In addition to continuing to promote full channel services, we should also increase the value and significance of physical stores, making shops a place for consumers to gain new experience and interaction.

First, the franchisee brand, when operating the whole channel, coordinate the franchisee's participation, let it see that the performance of the company's electricity supplier is not to rush with the offline stores, but to store better survival and gain more benefits, thereby reducing the risk of future franchisees and the number of outlets, ensuring the overall size and market share of the company. Secondly, from the consumer's perspective, the younger generation of consumers is buying the habit of seamless switching between online stores and online channels.

We need to serve the needs of these customers well. Thirdly, traditional brands need to be used.

The innovation of thinking and activities is to upgrade the offline business, and its operation mode and customer service also need to be innovating. Fourthly, the nearest delivery of stores will not only speed up the delivery, but also save more cost effectively, and enhance the competitiveness of the industry, so as to accelerate the arrival time of the electronic business platform.

7 smart clothing has become a new outlet.

A piece of clothing can play music, video, adjust the temperature and even surf the Internet at the same time. According to the industry, this incredible thing is expected to become reality with the progress of science and technology.

The smart fashion that only "unexpected and can not do" has ignited people's expectation of the future technology life.

Relying on the increasingly popular "big fashion" pattern, intelligence and

It is a new trend in the development of the garment industry.

Originally in the cutting-edge field, with the increasing popularity of the clothing industry, businesses with keen sense of smell have widened their formerly narrow market space.

In the next few years, our wardrobe will be filled with such smart clothes - Smart shirts that can read the heartbeat and respiratory rate of the human body; a coat that can play music automatically; and can display words and images on the chest.

Wait.

Some well-known clothing companies (such as Nike, ormosia, Levi 's) and calculator tycoons (Google) have begun to develop computer controlled "smart clothing".

This dress has both fashionable design and super functionality, which is in line with the future needs of the target consumers in the clothing industry. These consumers include professionals, young people and sports lovers.

Therefore, in the context of "Internet +" has become a national strategy, how to use it?

Thinking to promote clothing "smart" will also become

The development direction can not be ignored.