Everlane Opened Its First Real Store In San Francisco.

Last week, Everlane opened its first "real" shop in San Francisco - not the flash shop that ran away in two days.

Previously, Everlane, who was known for selling high quality fundamentals and pparent pricing principles, has never opened any offline stores, and even if there are, it is often used for "passing".

Different ideas, consumers can try clothes and shoes.

Last November, in order to promote the newly designed shoes, Everlane rented rooms in the senior hotels in New York, San Francisco and Losangeles. Consumers could try shoes on advance booking online, but they couldn't buy them even if they met their favorite shoes.

However, in the store called Fit Studio in San Francisco, you can not only try a single item that you can only see on the Internet, but also consume it on the spot.

"Generally speaking, online shopping is hard to solve.

The problem of fit.

In Fit Studio, there are 100 styles, including pants and shoes. "

Everlane's official website explains, "but in the store, it is basically self service". We will provide the stylist to answer the basic questions of shopping and give some of them.

Suggestions for matching.

We find that each consumer's consumption habits are different, and we provide you with a unique consumer experience.

In order to match its "basic" fashion design style, the design of this new store in San Francisco is quite basic.

The walls and roofs were all white, the lantern also chose white, and the furniture was light brown.

Clothes and shoes are neatly placed on clothes hangers. The only ornaments are plants.

"There are enough goods in the store.

We guarantee that you can buy the same new products in the store as in the official website. "

Everlane wrote on the official website.

You know, retailers generally promise consumers that you can buy the same products as the physical stores on the e-commerce platform.

Basically, it can be understood that this is a normal shop.

You can try clothes and shoes before deciding whether to buy or not.

The only thing special is that it is the first entity store that has never made a line shop.

Previously, Everlane was only doing the flash store online.

In addition, it has an appointment with showroom in New York.

What's interesting is that the official description of New York's showroom and San Francisco's Fit Studio is almost the same: "welcome to visit us, here's the latest Everlane series, and we will also provide stylists to help you find suitable single products."

However, Fit Studio in San Francisco will regularly display products displayed at Everlane's flash stores in different cities.

"We want to learn more from customers."

Everlane's public relations spokesman, Alyssa Bergerson, said.