Adidas Continued Three Months Net Profit Increased By 99%

Because of the European Cup, from May to August, it was the contract of the old European strong team.

Propaganda football

The best time.

With the launch of the July 30th BLAH BLAH BLAH, Adidas marketing in spring and summer came to an end this year.

The marketing theme is First Never Follow, and the official Chinese plation is "just seconds."

Throughout the season, all stars gathered, including players from the six major clubs of Ardi (Real Madrid, Manchester United, Chelsea, Bayern, AC, Milan, Juventus) - such as Bo Bo Ba, Suarez, Baer, Zidane and others who left the country. Apart from the short films of the players, there are also the theme films of the club.

The ACE16 and X16 products show a total of 26 advertisements throughout the marketing campaign.

BLAH BLAH BLAH is the last theme advertisement of the whole Campaign Campaign. It uses a lot of popular elements, subtitles, effects sounds, game pictures and even Japanese animations in the digital age to show how soccer stars can train their lives under the expectation and pressure of global fans.

In the beginning, the paper is stacked with paper vultures eating a soccer ball. Pogba said to the camera, "don't believe anything you read in the newspaper.

(about his visit to Manchester United)

This collage style of advertising reminds people of a type that Nike used to be good at.

In fact, First Never Follow was taken over by 72andSunny agency of Adidas advertising agency at the beginning of last year, and the Stuart Harkness responsible for the Campaign is the creator of Write the Future of Nike World Cup in 2010. He is especially good at showing people's enthusiasm for football from the perspective of fans and ball media.

What's interesting is that the series of advertisements released by the Greater China region has been equipped with many "fans oriented" subtitles, plus a lot of Emoji, which may require a little knowledge of football to see.

Thanks to the early termination of the contract with Chelsea club, ADI has received a 4000 pound pound penalty from Chelsea, and with the strong driving of the European Cup and the Copa America, Adidas has recently delivered a very good mid year financial report.

The company's three month net profit increased by 99%, and its revenue grew 21% to 44 billion euros, or about 32 billion 496 million yuan.

Despite losing Chelsea, Adidas is still playing the trump card. According to statistics from European sporting goods retailer Kitbag and SportsDirect, the United States became the most popular club last season, earning 2 million 850 thousand pounds for the brand, an increase of 40% over the same period last year. The group raised its annual revenue forecast for the fourth time this year.

And in the next summer, Adidas's focus will be on training and running classes.