Lining Launches 2016 Limited Amount Of "EXCEED Beyond" Running Shoes

Re classic "pcendence" freshmen

2016 Rio Olympic Games will be held soon. In order to commemorate the modern Olympic Games, we will pay tribute to all the Olympic athletes who work hard for their dreams.

In the name of "surpass", based on the 1996 Olympic Games Atlanta prize winning shoe "sword dragon" as a blueprint, blending modern technology and technology, the classics are re enacted, and the 2016 limit "EXCEED surpass" is introduced.

。

Feelings, "sword" refers to the glorious years of flowing gold.

2016 the inspiration of the limited amount of "EXCEED pcendence" comes from the 1996 Olympic Games Chinese Delegation Award shoe "sword dragon".

1996 is the centenary birthday of the modern Olympic Games. In this year's Atlanta, "sword dragon" is accompanied by the familiar names of Fu Mingxia, Liu Guoliang, Kong Linghui, Deng Ya Ping, Qiao Hong, Li Xiaoshuang and so on. In the voice of the national anthem, the Olympic podium has been witnessed, and witnessed a period of pcendence in the Olympic history of China.

The "sword dragon" award shoes used the material combination of leather and fabric that was popular in the year. Combined with the color of the red flag of the Chinese flag at the time of the award dress, the classic Chinese wind was used to interpret the classic Chinese style. The hard and sharp sword logo was the deformation of Lining's classic LOGO, highlighting the strength and speed sense, implying that Chinese athletes could make breakthroughs in the Olympic Games. The torch pattern on the outsole and the EXCEED word at the bottom of the forehand were the embodiment of the designer's good intentions in small details.

Inheriting classics, bearing in mind the supreme glory of Olympic Games

2016 the limited edition "EXCEED pcendence" has inherited the classic elements of "sword dragon" in design: the designer used the golden red combination of the honorary honor to re deduce the color matching of the national flag; meanwhile, the EXCEED characters of the sword, flare pattern and side were completely retained to commemorate the brilliant achievements of the Chinese delegation of the 1996 Atlanta Olympic Games, and also used to symbolize the spirit of sportsmanship, which is constantly pcending in the history of human sports.

{page_break}

New life, upgrading and Surpassing

If the "sword dragon" symbolized the supreme glory of the Olympic Games twenty years ago, then "Surpassing" is a pleasant surprise to us in this era: Lining used "intelligent technology", "Li Ningyun" material shock absorption technology and the "elastic and integrated weaving" technology of the shoe upper to make the classic "sword dragon" glow new life.

In the past twenty years, with the innovation and development of technology and technological level, and the changing trend of fashion, Lining brings consumers not only a more comfortable wearing experience, but also a brand spirit that does not forget heart, dare to challenge, and constantly surmount.

The ingenious packaging also adds more collection significance to the 2016 limited edition "EXCEED surpass": the golden theme limited edition shoebox, exclusive shoe bag, metal number, thank you card and other detailed designs reflect the 20 years of sports and feelings that are constantly pcending.

This time, the 2016 "EXCEED surpass" is only limited to 500 pairs of sales, of which 10 more thank-you cards are signed by Mr. Lining. Who will be the ten lucky ones?

2016 "EXCEED surpass" will be released on the morning of August 8th, under the following designated stores and Lining official mall, Tmall Lining official flagship store and Jingdong Lining official flagship store.