Disney Wants To Pform Donald Duck Into Street Fashion Through The Promotion Of Net Red.

About Disney's animation

That's too much.

Disney's huge industry involves films, candy, toys, books, and of course.

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Recently, the animated giant wants to emphasize his fashion identity.

Emphasize

Image goals need to be achieved through coordination of content and marketing.

Disney has been doing very well at this point.

This time, it also played a special role in the introduction of a set of videos with native advertising features.

The video invited 5 bits of net red on YouTube: LaurDIY, Jaleesa Moses, Meredith Foster and Lucy&Lydia as video hosts, from Tokyo to Paris, leading the audience to enjoy different Disney parks respectively.

But unlike previous promotional videos, this video is from a fashion perspective.

You will see more fashion products including Donald Duck jacket, mermaid handbag and Mickey Mouse sunglasses.

Disney also positioned the theme of the video as "fashion style Tour", trying to dig out the influence and penetration ability of Disney on people's daily wear.

"We have been watching how Disney's fans influence everyday street fashion," explains Dan Reynolds Reynolds, chief executive of consumer goods and interactive media at Disney. "We want Disney's story to come into everyday life."

This will help our fans get more inspiration and promote their interaction with Disney.

From the perspective of net red, we can increase the influence of video and help us find more street fashion. We also hope that this project will make people feel more natural.

The benefits of doing so are many.

In addition to promoting sales of Disney's own products, Disney also reminds us all through video content: you can see how much money we have in the world, and buy it quickly.

YouTube will continue to make public videos, and the first episode has been released.

The net tour of LaurDIY in Tokyo has won good feedback. She is often recognized and picked up by tourists in the streets.

It's a good job. LaurDIY is enjoying the roller coaster while chatting with Disney's shop owner and bag shop owner for design and business. This opportunity is not much for ordinary tourists.

Disney hopes to get the identity of fashion identity on the social networking platform by using the net red effect and his gold lettered signboard.

This is not only Disney's fashion journey, but also a brand pformation.

Next, a large wave of similar content products will be launched on mobile terminals and PC terminals.