Intelligent Clothing: A New Direction For The Development Of Fashion Designers

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Famous city of Quanzhou,

Began to enter the field of intelligent fashion in an all-round way, with the help of the Internet hot drama to promote the new fabric of science and technology, the company has vigorously expanded the business of electronic commerce. These brands have been in collision with new technologies through products, marketing and channels, and actively embraced the digital trend.

In fact, in recent years fashion shows, designers are embracing new technology everywhere.

American Cowboy brand

(Levis) the music jacket, the bulletproof vest developed by Poland Moratex company, and the invisibility cloak.

In the industry view, technology is the core of fashion.

Technology and fashion are bringing more colors and possibilities to life. Every new technology and the advent of every new product will bring about a global consumption boom.

From the commercial point of view, the traditional clothing retailing industry presents a stagnant current. The fashion designers are not afraid to understand the technology.

Smart clothing leads fashion

Last week, the seven card smart fashion conference on the theme of "you set the future" and the 2017 spring and summer order will be opened in Xiamen.

What is of concern is that

Two smart jackets have been released. The new product breaks through the traditional jacket and designs up to 17 personal concealed pockets.

"The introduction of new products to meet the needs of business travelers in many scenes can also be instantly pformed into convenient single shoulder bags."

Hong Zhaoshe, chairman of Fujian Qipai Group Co., Ltd. introduced that the jacket incorporates many of the latest research and development achievements, including removable clothing cap, shading blindfold and instantaneous inflatable pillow.

Relying on smart jackets,

It also released a smart bracelet, which is a detachable intelligent module and an independent intelligent cabin with sleeves. It can be chosen independently and can be placed in the same way.

Smart bracelet has the functions of life track record, music control, remote control photo taking, information reminder, sedentary reminder, loss reminder, sleep monitoring, morning wake-up call and so on.

In the view of hung Zhao, this is

Enter the field of intelligent fashion.

"Technology is changing everyone's life. With the development of data and intelligence and its wide application in life, the direction of future development of smart clothing leadership is inevitable."

He believes that the seven cards must seize the initiative and take the initiative, with innovative thinking, innovative design and innovative mode in this new field of action.

This is not groundless. In recent years

A lot of technology has been used to open up a new situation in the sales market.

In addition to Qipai, the early seven wolves launched a deep cooperation with the fun 3D online fitting. Red bean men's clothing also opened the first intelligent store, and red collar 3D printing industrialization also achieved industrial upgrading.

Expand with new technology

The movie "spy 5" is designed to be multi-functional.

The bridge is carrying fire.

However, Hong Zhao believes that the expansion of smart clothing can not be overnight. It is necessary to have courage to be courageous and prepare for a protracted war.

It is reported that at the beginning of last year, Qipai began to create intelligent fashion laboratory, assembled a group of top designers and intelligent equipment suppliers, based on years of clothing design precipitation, creating smart clothes, good wear, good functions, smart intelligence, good technology, smart clothing.

Some economists predict that 2015 to 2017 is the most difficult winter for China's economy.

In the past year, many clothing brand stores are facing a "closed shop tide", the market presents a bleak picture.

"The economy is in recession.

The brand should also advocate a more positive and healthy value. "

In the view of Xu Wenyu, chairman of Shi Ya Ya Shi Shi, the way to deal with it is to push forward with the help of new technology.

This year can be called the outbreak of Internet TV drama. The network drama has created an amazing amount of hits.

He was invited to become the designated clothing partner of the youth network self made drama "Elysee" and the new urban love series "force majeure", providing actors with costumes and wear suggestions, bringing their elegant fashion into the urban fashion trend.

"What we want is a hidden way of pmission. The idol stars and net red can play a good role in the interpretation of costumes. Good clothes can set off the temperament of the characters in the play. This is a good fit."

The leader of the brand said that the brand label should be enhanced by watching the rhythm, so as to create a selling explosion.

Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, introduced 2015 as tradition.

Retail businesses have changed the biggest year.

Driven by the Internet,

Electric shock.

Rich birds also vigorously expand the business of e-commerce, pushing WeChat and O2O platform.

"Now 13 large domestic electronic business platforms," Fu "and 12 birds cooperate.

At present, the electricity supplier accounts for about 5% of the group's sales, but this part of the business is showing a moderate growth. We are optimistic about the growth of the micro distribution platform.

Lin Heping, the chairman of the rich bird, said.

The future of clothing is not small.

2016 is the year of the opening of China's "13th Five-Year". Under the "Internet +" action and the "China made 2025" intelligent manufacturing strategy, the deep integration of new Internet technology and manufacturing industry is a major turning point for the pformation and upgrading of the garment industry.

"The space for making clothes is still very big."

In the analysis of positive value, clothing is a very large market, and the share of domestic single enterprises is very small.

This is a very traditional industry, high tech skills to promote the upgrading of the garment industry, clothing to another realm.

For example, logistics distribution, the original one or two, three level of retail system, logistics chain is very long.

And if we run it through ERP system, we can improve the efficiency of marketing and achieve zero inventory.

In this regard,

Have enough confidence.

It will be based on smart fashion and will be multi-functional.

Smart modules and intelligent APP seamless connection, to create Trinity business travel fashion ecosystem, intelligent fashion products as the entry, through precise intelligent data analysis, fashion content creation, interaction and sharing platform to build in "

In the era, we should establish a close relationship between the brand and fans, fans and fans, so as to promote the innovation of business mode and communication mode and realize the pformation and upgrading of traditional garment enterprises.

Hong Bingwen, executive vice president of the group, said: "with the help of new technologies such as the Internet, consumers are allowed to participate in the design of the early stage of the product, providing inspiration and valuable demand data for the R & D team, and helping enterprises to provide consumers with more intelligent clothing new products that are more in line with market demand and more practical."

Industry analysis.

Enterprises want to evolve from traditional manufacturing to intelligent manufacturing. In addition to increasing investment, attracting talents and developing independent research, marriage capital is also an important direction.

Andy Chen, President of investment limited, said: "the sports industry fund will be firmly locked in the direction of sports, Internet and technology, looking for a more mature business model to cooperate."