Wallace Huo And Ruby Lin, Who Endorsed Hugo Boss, Were Married In Bali Island.

Hours ago, Ruby Lin and Wallace Huo were married in Bali Island.

The two stars have good reputation and strong popularity. This wedding has become a great event in the entertainment industry.

Compared with other entertainment stars' wedding in recent years, yesterday, Huo two did not let sponsors,

Leaving too obvious marks.

Wallace Huo is

The spokesman for China, such a big occasion, I'm afraid the groom wears anything else.

Brands are regarded as default, but suits are the strong points of Hugo Boss.

More than a week before the wedding, we asked Hugo Boss how to participate in this grand wedding.

Hugo Boss replied by mail: "as for Mr. Huo's wedding, because this is Mr. Huo's private affair, we mainly cooperate with others."

Not surprisingly, Wallace Huo began to entertain guests before the wedding and wore all kinds of Hugo Boss.

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Signing Wallace Huo may be the most remarkable move of Hugo Boss in recent years.

Brand signing star endorsement, first of all is to borrow celebrity popularity to stimulate traffic and attention.

Wallace Huo has been very popular in recent years, and Hugo Boss has benefited greatly.

On the official Sina micro-blog of Hugo Boss, as long as it refers to micro-blog and Wallace Huo, the forwarding is often tens of thousands of comments.

If micro-blog Hugo Boss doesn't have anything to do with Wallace Huo, then there are usually only two digit forwarding and comments.

Earlier this year, Hugo Boss also invited Wallace Huo to visit his headquarters and video recording of the production process of Wallace Huo's ornamental products.

Whether you are coming to Wallace Huo or curious about this German brand, the volume of this video must be good.

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Signing Wallace Huo is a good move, but the brand is under great pressure.

In the first quarter earnings released in early May 2016, Hugo Boss acknowledged the grim situation in the global retail industry.

Hugo Boss declined slightly in the European region, while the US and China's performance fell by two digits.

The group also announced its response strategy:

To reduce costs by negotiating leases and closing loss stores through negotiation.

Recall all franchised stores in mainland China.

Streamlining the scale is a rational decision.

Surprisingly, however, in July 15th, Hugo Boss also announced the closure of the flagship store in Bond Street, London.

In March last year, the store just crossed Chongqing and wished to reopen its business.

London Bond Street is a world-famous luxury retail district. The street shops not only undertake sales tasks, but also face the signs of global customers.

It seems that the strategy of Hugo Boss turns to pragmatism and pays more attention to actual sales than face.

Hugo Boss also decided to cut prices.

In February of this year, Hugo Boss announced that the price of the Greater China region would be lowered by 20%, and the counters began to further reduce prices, and the price range was even more 30-50%.

Price cuts need to be more careful for any luxury brand.

Traditionally, few luxury brands are willing to cut prices voluntarily, so as not to be labeled as "price down".

If we really want to drop, we should also dig hollow thinking reasons, and we must explain them fully and reasonably.

In June 2015, Gucci cut prices in an unprecedented way, and the price was even cut. Gucci claims to clear the way for the new creative director, Alessandro Michele.

Gucci's traditional pure LOGO double G pattern has been labeled as "old-fashioned", "conservative" and "upstart". After the "restart", the performance of the brand seems to be really good.

Earlier, Chanel first put forward the balance of global prices, China's prices, European prices, and the brand image problem of purchasing agents.

So the impact of price cuts on Chanel seems to be small.

Hugo Boss is like an overly honest German, without any reason.

The price is reduced.

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In fact, since the second half of 2012, the growth of the mainland's luxury goods market has been declining.

The male market faces more severe challenges than the female market.

In 2015, Bain reported that the luxury market in mainland China had dropped, and men's clothing and watches were the worst hit areas in the market downturn.

Armani, also known for its high-end men's wear, is also facing a dilemma of growth stagnation.

In addition to the industry's common problems, Hugo Boss still has its own problems to solve. For example, Hugo Boss's product line, can you get a clear idea of who and who?

Hugo Boss has four kinds of labels to represent product line grades, such as black label and orange mark.

There are corresponding brand images and definitions.

Unfortunately, few customers can make clear that what people see is the difference in price.

From the high-end men's clothing to the Outlet parity, lack of recognition, buried the excellent craft of the German brand.

For customers who show off their needs, Hugo Boss is too low-key.

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The author consulted the impression of Hugo Boss, a male friend of several luxury consumers.

Comparing nice's feedback is "feeling a bit old-fashioned, a bit plain, not like our age." compared with Bitchy's feedback, "you should ask my father."

No one dare to ignore their feelings when they represent the future.

Gucci pformed from the Bacchus bag into a new version of Xiaowen uniforms. Givenchy also used the deer and the big dog to roam the boys in Northeast and Dongguan.

Hugo Boss still polishes the traditional successful men's image in traditional POLO shirts and suits.

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The German brand may have recently noticed the change of the market, which is a time when luxury brands never so pleased consumers.

Traffic has also become the target of many brands to crush.

When Hugo Boss announced that Wallace Huo became the spokesperson of the brand Greater China in March this year, many commentators pointed out that Hugo Boss has changed at last.

Young people like to watch Wallace Huo's TV play, because he likes his temperament and gives him the nickname of "veteran cadre".

Judging from the flow of micro-blog, Hugo Boss is right to find Wallace Huo's endorsement, but Wallace Huo's diversion of WeChat accounts is not as obvious as micro-blog's.

Before Hugo Boss also made efforts in women's clothing, however, women's wear market strength such as Lin, not so easy to succeed, Hugo Boss seems to have realized that men's clothing is the foundation and expertise.

Wallace Huo and Ruby Lin's wedding is a rare opportunity for the brand. However, in recent years, Celebrity Wedding is too busy, and all kinds of brands are fighting for their faces. It's not the kind of brand that will toss, I'm afraid there is no sense of existence.

I don't know whether Wallace Huo's personality is low key or Hugo Boss's own strategy. This wedding ceremony has come to an end, but there is nothing related to wedding on micro-blog Hugo Boss.

The brand also did not announce the draft as usual.

In a word, Wallace Huo can really help Hugo Boss get a lot of attention and even interest, but there is still much work to be done to fully boost the brand.