What Is The Relationship Between Live Broadcast And Nissan'S "Crazy Plan"?

Not long ago, a live broadcast of a live broadcast on TV or a live sports event came to mind.

But now when we talk about live broadcast, we think of different styles.

And the live broadcast platforms.

Live broadcast, the hottest keywords at the moment!

First look at a set of data. In 2015, about 48.2% netizens watched live broadcast. At present, there are 200 live broadcast platforms, the scale of live broadcasting platform reaches 9 billion, and the platform user scale is 200 million.

The strong momentum of live broadcasting is very impressive.

Do you still have the impression of webcast, chatting and singing in a room, singing and singing, sending people constantly to send diamonds and sending luxury cars? Actually, with the emergence of all kinds of live broadcasting platforms, the content of live broadcast has been escalating.

Not only can you follow Fan Ye to Paris in the live broadcast.

Listen to her saying that she wants to go to the toilet.

You can also see Wang Jianlin fighting landlords on private planes.

Through a small screen, it shows the true face of celebrities and becomes a new way of social interaction.

Live + electricity providers to solve the pain point of consumption

The stereoscopic display of live broadcast not only increases the consumption impulse of the audience, but also promotes the order pformation through the three-dimensional display and instant communication.

meanwhile

Through the live broadcast style and attitude, it is also easy to "suck powder" and increase the degree of goodwill.

However, more and more similar live TV providers are emerging, making the homogeneity of live broadcast increasingly serious.

This is even more urgent for the brand to innovate the live content rather than attract the attention of the audience through vulgar topics, and finally be laughed at by the group.

What is the relationship between live broadcast and Nissan's "crazy plan"?

The opening of Disney Park in Shanghai has attracted a lot of eyes after 8090.

Disney is no longer just an amusement park for children, but also a dream world for new generation of young people.

In response to the call of cheese, Nissan decided to take Disney with cheese and open the live broadcast in the garden.

As an online e-commerce brand, this way of interaction has narrowed the distance from fans, increasing the stickiness of users, and making the brand image of Nissan more stereoscopic.

The crazy trip plan is divided into three stages. The first stage is: the first thing is to refuse to wait for it. The shop mainly delineated the young people of 80 and 90 years. Why do we wait for the vigorous generation? The second stage: the Slogan is going to go crazy, and we go on the road.

The third stage: just, I am an activist. All these prove that Nissan is an activist, "just right".

The whole activity is rich in content and the theme of the stage starts from the overall tone of the brand.

Each stage is interspersed with various kinds of tidbits. Cheese can see the detailed process of the whole activity, just like a travel notes slowly developing and attracting.

In addition to making more people feel the atmosphere of Shanghai Disney Park, the live broadcast process also has a very important function -- mobile buyers show.

During the entire live broadcast, cheese star costumes are free of charge from Nissan poetry, and the cheese Star Dress Nissan Poetry Garden is dedicated to all the dreamy gardens.

360 degrees without dead angle to show the details of the clothes, version, color, so that the clothes themselves are more dynamic and scene feel.

Through the new live broadcast mode, the conversion rate of shops has been greatly improved.

And through this form, expand the brand influence.

Taking advantage of the hot topic of Disney in Shanghai, combining the brand Slogan, "now," to do the crazy thing, the brand voice is now.

Finally, the whole "crazy line plan" is not just a live broadcast, but a brand voice on the new live broadcast mode.

Conclusion: more and more businesses are joining the live broadcasting team. However, if you want to stand out, you will have to follow the potential of the brand.

In this age of content, is your content able to catch the eye of the public, whether it can increase the conversion rate, and whether it can make a sound for the brand? These questions deserve every brand thinking.