Four Steps To Build Fast Fashion Brand

Under such a market environment,

Also quietly changing, the traditional mode of operation is difficult to adapt to the current competitive situation, adjust the industrial structure and achieve effective supply has become the focus of the work of the whole industry.

In fact, if you want to make a real fast fashion women's brand, her speed requirement for the supply chain is deadly.

The brand is outstanding. In order to conform to the market trend, they change their tradition for more than 10 years.

The model fully meets the four "enough", that is fast enough, Gou Xin, good enough, cost-effective, in order to meet consumers' "changing needs".

New style first shot: the style is new enough.

In the information age,

The style may be the most important factor determining the way out for the brand.

In order to meet the needs of consumers, Zhuo and many famous European designers and studios have reached a cooperation agreement to set up a product development and trend information collection base in Europe, Japan and Korea.

Bring them to China; at the same time, they also organize the best designers to keep up with the international trend, collect all kinds of trend information from the forefront of fashion in Europe and America, and carry out R & D innovation according to the actual needs of domestic consumers, ensuring that the fashionable elements are in line with international standards.

On the domestic side, the distinguished shops will have a better understanding of the customers' needs in the front-line market. Therefore, the store's weekly summing up sales data will be submitted to the design department step by step. The product design will be data oriented, precise planning and development, constantly optimize the fashion elements most popular with domestic consumers, and give them more choices on the basis of ensuring the individual needs of consumers.

Fast and fashionable second shots: speed is fast enough.

The style can be quickly feedback, but how to make her reach the consumers as fast as possible? This is a fast way for Zhuo's attitude.

System engineering.

For some traditional brands, it often takes two seasons to design products and then process them. From design manuscript to container rack, it takes about 5-9 months.

But in the eyes of Zhuo and Zi, how to shift from the past "small amount" mode to the "multi quantity and low quantity" new mode is a great secret to ensure fast supply.

From Zhuo's internal information, we know that "one day's decision and one week's work" are outstanding.

From design drawings to sample making, only a week is needed. When making clothes and shops, there will be new products sold to stores every 7 to 15 days.

At the same time, Zhuo TSU tasked the distribution link of the supply chain in a timely manner. In the logistics aspect, the aircraft carrier sand standard mode was adopted, and the central warehouse and aircraft carrier combination were allocated. The rapid replenishment was quickly followed up. The product could reach the store within 2 weeks. In addition, the unmarketable money was processed immediately to ensure the fast circulation and quick response of the goods.

Excellent and fast fashion third: good quality.

Not only speed but also quality.

Unlike the common quality rough problems in fast fashion, there are many

Considerable effort has been invested in quality management.

On the selection of source materials, the company audits the suppliers from various aspects, such as product quality, quality management and production process, so that the product can achieve the best quality assurance from the source.

And in the intermediate production process of the product, in order to further guarantee the quality,

Adopt intelligent production equipment, ensure the unification of specifications and standards, standardize, process and standardize.

At the same time, the personnel, process and equipment are organically combined. There is no stagnation in the production process between the front and rear processes in the single piece flow mode. Every process completes a process to ensure the zero quality accident of the product. This is also the most powerful weapon for Zhuo and Zhuo to "fight the market" in the past more than 10 years.

Finally, the best way to win is the high price performance ratio.

Of course, besides fast and new, good quality, the price can not be too expensive.

In some shopping malls, some clothing prices are much higher than the cost of clothes, and price tags are discouraged by ordinary consumers. This is the fashion of many large shopping malls.

"Common failing".

Based on this market phenomenon,

To create the luxury goods that can be easily reached and pform the latest fashion elements into the costumes of the price and the people with various styles, consumers can easily afford to buy them, and with the bright and bright shopping environment, we have realized the "three excellent" models that are dominant in style, superior in quality and dominant in price, and really win the hearts of consumers.

How to meet the changing demands of consumers, including the domestic market

In other words, rather than a new product design, it is a highly responsive supply chain.

Zhuo TSE is creating new miracles with new play, and her pformation tells many traditions.

A truth is that manufacturers can only stand out in the market environment if they only need to move on and have the ability to respond quickly to the market.