What Does Yin Man Look At The Sustainability Of Net Red Economy?

July 12th, for more and more

and

Cooperation

Fang Jianhua, founder of the company, said that the company has set up a social business division, and has now hatched 12 net red brands.

"At present, many net red are operating in the way of a buyer's shop. They can't control the supply of goods, but are selling their own wearing styles.

Further development, net red to take the branding route, is bound to have supply chain support.

The supply chain behind the company of emann can be grafted to the net red, plus the designer's ability to give more opportunities than a single net red.

Fang Jianhua told reporters.

In this regard, on the offline activities recently held, the general manager of CEO, the general manager of the community business department, and Yifei, a magic fan, elaborated in detail. She believes that in the new era of communication, individuals can use various tools to show themselves and get fans' recognition, and finally their personality charm can be pformed into the purchasing power of the whole channel retail.

Where is the net red brand?

Yifei revealed that from the operation experience of the Hui Mei Group, there are two obvious differences between the traditional electricity supplier and the community electricity supplier. One is the net red personal flow, and the two is the net red brand has super high conversion rate.

"Take our own company as an example, the conversion rate of new brands that just go online may be around 1%, which is pretty good. But when we cut the demand of fans, the conversion rate can be increased by 5 to 10 times."

It is precisely because the net red brand has the above two characteristics, Yifei said that the magic fan business will start digging the net red economy from 5 latitudes, and predict that the whole net red industry chain will have about 58 billion of the market.

"The magic fan will make the net red grade, the top net red will take the personal branding route, the waist net red is mainly used for the brand to change.

We will excavate the net red economy from five dimensions: net red, products, content, operation and community.

Net red can become a brand partner of Hui Mei.

As for what kind of cooperation mode the Hui Mei Group and net red take, Yifei told reporters that it could be defined as a partner's mode.

"We hope to develop the net red culture as the founder of the brand. Every net red brand has an independent project team, including even all the business modules of the designer team, vision, merchandise, new media and so on."

Take two examples, there is a net red brand positioning in the Hui Mei Group, which is a "new punk style". The products mainly use black and white two colors to express the real personality and emotion of the net red, and advocate the low-key, hidden, publicity and design sense of the single product.

Hui Mei will start with brand positioning, then give net red emotion, then mobilize fans to buy, and finally convert net red fans into brand fans.

At the same time, Yifei indicated that the net red brand of the Hui Mei Group will be supported by a fast and quality guaranteed supply chain.

"Hui Mei Group has many personalized brands, each brand will have different order needs. The past accumulation has made us ask when the goods arrive at the warehouse, and the quality of the goods is all right.

For example, in January, we launched a net red brand, which was sold in Taobao in the form of pre-sale. In January 17th, the sales rate was close to 100% on the day of sale on the line. Finally, 3 fast reverse orders were successfully completed to avoid inventory pressure.

How does EMMAN see sustainability of net red economy?

In view of the fact that net red is not as stable as stars, Yifei regards net red as a personalized IP. There are three dimensions to measure whether its development is sustainable.

First, whether it meets the requirements of aesthetics, interest and practicality.

Like Feng Jie is very red, but relatively low interest, commercial space is limited.

Now, with some charismatic net red, it will go higher and longer.

The two is the speed of updating contents and commodities.

"The red net red, if you don't update your things for a week or a month, do not interact with your fans, will soon disappear in your eyes and be replaced by the new net red.

The three is the ability to interact with fans.

"It's the most basic ability to communicate with fans and understand the needs and dynamics of fans."

"If a net red does well in these three dimensions, then his commercial value can go down indefinitely.

By making the fashion of small group, we can make the minority costume the best. Just like the vine, it can start from zero, and now the annual sales volume has been more than ten billion.

Yifei Yifei said that the vision of magic fan is to become a long-term open platform for Internet development. It will support more net red in the future.