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    China'S Business Confidence Index Declined In 2016

    2016/7/12 12:27:00 20

    MarketBrandClothing

     

    Commercial property in China

    market

    Confidence index (CRMCI) first fell and remained optimistic.

    In 2016, China's commercial real estate confidence index (CCRECI) was 114, down 5 points from the previous year.

     Chinese business

    In 2016, China's commercial property confidence index (CRMCI) dropped 8 points to 116.5 over the previous year, indicating that confidence in the market has dropped, but remains optimistic.

    From the perspective of the participants in the commercial property market, the service providers surpass

    brand

    In the first place, the brand confidence index dropped by 19 points to 108.5, and the owner's confidence index remained stable at 121.2.

     Chinese business

    Judging from the confidence index of commercial property at the city level, the first tier cities still maintain the leading edge, while the second tier cities follow closely behind them, while the three line cities have recorded the largest decline, down 23 points from last year to 100.1.

     Chinese business

    China's commercial property confidence index is dragged down by three tier cities

    The research center of Ying Shi group found that the confidence index of commercial property in the three tier cities in 2016 was not as good as that of last year.

    The confidence index of the commercial property market in the three tier cities has dropped to the bottom line.

    This is mainly due to the fact that the percentage of pessimistic respondents rose to nearly 30% in the three tier cities.

     Chinese business

    {page_break}

    With the arrival of the stock market, 70% service providers and owners have confidence in asset appreciation.

    According to statistics of Ying Shi Group Research Center, the total stock of commercial property market in the 20 cities will exceed 100 million square meters at the end of 2015. In 2016, there will be more than 23 million 800 thousand square meters of commercial property projects entering the market, and the supply will reach the peak.

     Chinese business

    Faced with the pressure of supply, some owners and service providers remain firm in their confidence in project operation.

    In this survey, more than 70% of the owners and service providers reported optimistic expectations on the project's "asset appreciation".

    Judging from the most promising cities, Shenzhen surpassed Beijing in second place, ranking first in two consecutive years.

    Chen Yaohua, vice president of Ying Shi (Shenzhen) Asset Management Co., Ltd. pointed out that after more than thirty years of rapid development, Shenzhen was faced with the problem of increasing scarcity of land resources. It also means that maximizing the value of land assets is one of the core competitiveness of Shenzhen's high-quality commercial real estate service providers.

     Chinese business

    Mother and child, sports, leisure and entertainment brands strong confidence

    Ying Shi Group Research Center found that new consumption growth points poured into the market.

    In this survey, retail brands of new consumption subdivision are optimistic about the market.

    Such as maternal and child related, sports outdoor and tide cards.

    Clothes & Accessories

    The retailer's confidence index is thrown away from other retail categories.

     Chinese business

    Overall, the three major brands remain optimistic.

    The confidence index of leisure entertainment and supporting service brands is the highest, 117.4, and 105.8 for catering brands; retail brands are slightly higher than catering brands, reaching 106.6.

     Chinese business

    {page_break}

    The era of big consumption brings broad development space for refined products.

    In this survey, commercial property confidence index (CRMCI) remained higher than the office confidence index (COMCI) level for three consecutive years.

    This is largely due to the optimistic expectations of the owners and service providers on the first tier cities' economy and consumer market.

    With the rising level of income, the consumption demand of Chinese residents has undergone a substantial pformation, which will promote the development of brand names to the direction of refinement, especially in children, mother and infant, health care and other industries.

    Zhang Ping, general manager of Ying Shi Group Research Center and President of the Royal chartered surveyor society of China commercial real estate Specialized Committee, said: "China's commercial market has gradually stepped into the era of big consumption with humanistic and commercial ideas as the king.

    The owners and service providers provide consumers with more personalized spiritual consumption appeals to provide rich shopping scenes and cultural experience, which is the key direction for commercial real estate practitioners to provide structural and structural reforms.

     Chinese business

    China's commercial real estate investment confidence index (CREICI) is generally optimistic.

    In 2016, China's commercial real estate investment confidence index (CREICI) was 107.4, of which office investors confidence index reached 111.6, commercial property investor confidence index was 101.3, overall optimism.

    In this survey, the confidence index of office investors is higher than that of commercial property investors 10 points.

    The reason is that the respondents' pessimistic attitude towards the increase in commercial property and rent growth in second tier cities accounted for more than 15 percentage points in comparison offices.

     Chinese business

    Investors have a strong wait-and-see attitude toward commercial real estate.

    Office investors are optimistic about the expectations of bulk paction prices, and their confidence index reaches 104.7, which is about 20 points higher than commercial property investors.

    From the bulk trading volume, the confidence index of investors in commercial property and office buildings is at a low level.

    The imbalance between supply and demand of commercial real estate aggravates the investor's wait-and-see sentiment towards the bulk paction of commercial real estate.

     Chinese business

    Asset securitization will support the rapid development of commercial real estate

    At present, China's commercial real estate has precipitated property assets of a large amount. The traditional investment leverage has already lost its efficiency, and the participating parties are actively exploring and seeking to realize the operation of light assets.

    General manager of Ying Shi Group Research Center, Zhang Ping, President of the RICS, China commercial real estate Specialized Committee, believes that as the government speeds up asset securitization, real estate equity investment will become a market trend. It is expected that the quality items of core cities will achieve asset value in a more pparent and open market.

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