The Game Behind CBA Sneakers Is A Big Cake With A Big Mouth.

A few days ago, the China Basketball Association issued a notice to the CBA clubs about cancelling the licensed label shoes. The CBA players in the new season will have to wear sponsors.

Competition.

When the news came out, netizens couldn't comment on one side of the accident, instead of scolding Lining or scolding the Basketball Association.

This reaction is expected.

So today, let's talk about this sensitive topic. Should the Basketball Association force the players to wear Lining shoes together?

I remember when I was in primary school, when the school started, the school let school uniform fees, unified collection.

I think school uniforms are big and ugly, and refuse to pay.

Later, the statistics showed that the whole class was not handed over to me. The teacher in charge called me to the little black room to educate me:

"Why are you so special?"

"School uniform is ugly, it's not beautiful, it's expensive."

"Must hand in."

"The primary school in the neighbouring village is not forced to hand in what they want to wear."

"Then turn around."

"Teacher, how do we get to the finance office?"

Like compulsory purchase of school uniform, the Basketball Association compels the players to wear uniform brand shoes. This is the stipulation of the three points. If you don't want to wear it, you can resist and quit. You can force the basketball association to change the terms by various means.

But before that, as a member of the game, you have to obey the rules.

Very simple logic, after 5 years of 2 billion huge contracts, the sponsors want to maximize their profits, and in their contracts, they include the rights of players' feet.

That is to say, when the Basketball Association sold the rights of players' feet, it is not illegal for people to force you to wear uniform brand shoes.

If the Basketball Association initially said that the sponsors' rights and interests did not include shoes, the contract would be a matter of another price, 5 years 1 billion 800 million, 1 billion 500 million.

Since signing, the League should be in accordance with the contract, and the rights and interests reflected in the black and white contract will be refused because of the pressure of public opinion. This violation of the spirit of contract is the harm of CBA brand.

In the process of changing things, and not doing things according to the contract, the real gold and silver thrown in will always be wasted. Who will dare to invest in the future?

In terms of things, the Basketball Association will pack the players' feet and sell them, which is not appropriate.

But once it is sold, it is another dimension.

The basketball association has issued this regulation to protect the interests of sponsors. It is understandable that sponsors have not done anything wrong. If you do not violate the law, you will have to act in accordance with the established contract.

Every time the basketball association has such a mandatory requirement, the fans will compare the old beauty with the others, feeling that the NBA is advanced and humanized.

The Chinese Basketball Association is interested in winning the game.

The foot is the player's life. Such an important thing should allow the players to choose independently and learn from NBA.

For the NBA players, compared to the NBA arena, the game of relying on popularity and commercial packaging PK is undoubtedly the second battleground of their secret competition: whose endorsement contract is the biggest? Who has the most advanced technology of signature shoes? Who has the most special power in the sponsors?

If we compare NBA, what is the lack of players' rights and interests? Do CBA players have the right to negotiate with the basketball association? Is there any player's retirement benefits in our league? Is there any official assistance for the legal problems? What's the basis of NBA's comprehensive player benefits and rights protection system? It's their own long struggle with the management. They have a unified players' Union since 1954. All the players will join the trade union and unite to negotiate with the management.

Where are our players' unions? All the players are still in a state of disunity. Everyone's interest demands are different. When they encounter unfair treatment, they can help themselves to gain their rights through media opinion. This method, from the beginning of Taiyuan, is also limited in strength.

When our league players can have their own trade unions, I say the trade union is a real trade union belonging to players rather than a puppet trade union of the management. At that time, such a situation that they feel unfair can be emboldened and justified.

But before that, the shoes should be worn.

Some players feel that the rule of the basketball association is to plot money, and openly question that Lining's shoes are of poor quality and easy to sprain.

Is this really the case?

Last season, in order to make every player wear comfortable shoes, sponsors sent people to various clubs to measure feet and customize sneakers for players.

Even this kind of service still can not block some players' mouths.

You can keep an eye on the players who are opposed to this rule, almost every one of them has a competition contract. They strongly oppose it, not because the sponsors give the shoes bad, but the conflict of interest.

That's the root cause.

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In the past few seasons, the rules of the basketball association include "buy feet", that is, if you have competitive contracts, you can let the corresponding brands pay for the "buy feet" so that they can be opened and unrestricted.

The initial amount is nike80 per person, ADI and Anta 500 thousand per person.

But these brands do not actively buy their feet for their players, and they would rather be fined. Why? Because every time they fines, they can use the banner of the players' health to take advantage of the media and public opinion. This will not only put pressure on the Basketball Association, but also a good brand exposure opportunity. That point will be a good deal for the fine money.

If the players are injured, they must make shoes with shoes, whether they are shoes or not, and the bigger the momentum, the better.

In 2014, a national league tournament was injured. After the match, micro-blog accused the sponsors of poor quality and caused their injuries.

On the same night, all the players of the brand had forwarded the micro-blog to form a collective "siege" trend. At the same time, many media also participated in the rally to jointly condemn the Basketball Association and sponsors.

This injury is not because of sneakers, up to now there is no scientific conclusion, but behind this incident, but solid and solid is a planned "attack".

All players and media are of interest.

How much of this accusation is really based on health?

This reminds me of the "hooliganism" of MasterCard center when Beijing played in the finals.

Before the opening of the home court, without knowing the Basketball Association, he issued the T with the MasterCard logo, and forced it to the home seat. The famous name was: for the home game, to cheer for the Beijing team.

If you really have no desire for fans, there is no brand logo, only slogan.

Finally, the Basketball Association fined MasterCard 150 thousand. Only using this money produced the advertising effect that caused a sensation in the whole country.

Before issuing the T, they knew that they were not League sponsors, and knew that such behavior would be punished, so they could not say hello beforehand. They had to let the Basketball Association know it without knowing it, so that they could benefit from it.

Afterwards, MasterCard became a victim of a small daughter-in-law, winning the sympathy and support of the fans, coercing the public opinion, and turning himself into a victim. The Basketball Association and sponsors were accused of this. The operation means "hooligan" is extremely important.

There is no way. This is the business environment of this industry, not playing the cards according to the rules, so long as we can weave a reason for getting a table for our hooliganism.

Anyway, punishment is also no pain, no itching. Next time, take a prescription.

When I go back to the controversial issue of wearing uniform brand shoes, I also feel that the players should not cut the same number of shoes on their shoes. After all, they are the players' jobs and everyone has their own habits and preferences. They should delegate this right to the players themselves.

But this requires players to fight for this right by themselves, rather than under certain brands, under the drive of money.

If one day, the main sponsor of CBA is changed into an international brand, and when the time comes, it is compulsory to unify the sneakers that wear the international first-line brand. Do you know if someone will come out and say that when I wear this sneaker, it is easy to sprain my feet or the domestic shoes are good, so I have to wear shoes made in China and do not let me wear the basketball association to make money!

This interest is a big cake, although the hot mouth, but the basketball association or the future League company will not give up easily.

It is not impossible to hope to solve this problem from top to bottom, but it will be a long process.