What Is The Difference Between Micro Quotient And Traditional Micro Quotient?

Whether it's a nationwide micro business or a nationwide criticism of micro businesses, this is not very important. You can't get entangled. Micro businesses are there! Yes, whether you can accept it or not, micro business really affects people in all walks of life in the past two or three years, whether you are entrepreneurs, entrepreneurs, white-collar workers or other identities.

It has been remarked that "micro business outlet has passed, and no money has been earned or washed and slept." although it has been three years since its emergence, it does not mean that the draught of micro businesses has passed. Since the second half of 2015, more and more underwear has been springing up since 2016.

To enter micro businesses, they tell consumers in a new way.

Micro business farewell to the age of grass, micro business + era is coming!

The difference between traditional micro quotient and micro quotient is a traditional enterprise.

After 2014 and 2015 bonus period, the underwear business has undergone tremendous changes in the past one or two years.

What is the difference between the so-called "micro quotient +" and the traditional micro quotient? Some people describe it as "a traditional enterprise in the middle", that is to say, micro businessmen and practitioners are traditional underwear enterprises.

Traditional micro quotient is similar to

It is a micro business brand developed mainly by mobile Internet channels such as WeChat, micro-blog and so on. At present, the development of traditional underwear micro businesses is better than that of Albert dream, power posture, Jin Wei, happiness fox, and so on.

And micro business + also can be said to be the new micro business, is the traditional underwear enterprises in the mobile Internet trend, organized and standardized to enter the micro business, can be micro business + shop business, micro business + electricity supplier, micro business + shop business + electricity providers.

Earlier, the 25 year old Jiangsu underwear enterprise started to join the micro businesses in the underwear business. As the second half of 2015, more and more traditional enterprises entered into the micro businesses. For example, in October 2015, the Hui Jie group launched the Manifen sister brand secret weapon. In early 2016, the city beauty launched the Italian luxury brand LESUKKI (Chinese Name: Li Saqi). At present, the main channel is micro business. Besides, the traditional brands enter into the micro business as well as Ting Mei, Li Liyuan, fall in love with Eve, Fenton, fee Carol, cat man, Shi man Fen, Lang Sha, Jiao Ying, O jillan and so on.

Underwear as a consumer's must, after several years of rapid development, in recent years, underwear industry people instead of calling the market not good, in fact, this is not the demand for underwear for consumers is reduced, but the new mode of new channels diverted some traditional brand market, and then let the traditional underwear or traditional underwear underwear people feel the market is not good, fierce competition.

Among them, the impact of the mobile Internet channel on the traditional mode is very large.

At the beginning of the emergence of micro businesses, we can say that traditional enterprises are not able to see (or exclude) micro business channels, and think that they are similar to pyramid selling models (developed by layers of agents), and there are no independent R & D teams and imperfect regulatory departments.

However, micro businesses swept through the storm and hit the traditional businesses deeply, hitting the physical shops.

In the face of these shocks, traditional enterprises have begun to face up to micro businesses, and have entered the micro business with micro business + mode (of course some enterprises call entity +).

Of course, there are some traditional enterprises to launch new brands, mainly to micro channel, such as the secret weapon of Hui Jie group, LESUKKI of urban beauty, but this does not mean that they only take the micro channel, and then there is possibility of landing.

Micro business + subversion of traditional micro business, micro business to brand development direction

It can be said that the development of anything must undergo the development from barbarism to intensification and regularization, which is the basic law of the development of things, and the unity of advancement and tortuosity.

I have to admit that in the past few years, the micro business has caused a great impact on the traditional underwear enterprises. But with the traditional underwear enterprises entering the micro business channel, who can say that this is not another storm?

In love with Cai Xingcheng, general manager of Eve, "the development of micro business brand will be very similar to the development of e-commerce brand, and the future will develop towards branding, no matter what the traditional enterprises are talking about, or traditional micro businesses."

In CAI general view, when the traditional underwear enterprises enter the micro business, the micro business + mode subverts the traditional micro business mode.

In the early stage of the development of micro business, the controversy about micro quotient has never been broken. For example, micro business is "killing cooked" business, micro business is pyramid selling, micro business product safety is uncontrollable, goods in stock, micro businesses lack supervision and so on.

But I believe that the next micro business will bid farewell to this barbaric growth era and develop towards branding.

Referring to the development history of Amoy brand, some problems inevitably arise in the price, quality, team and other aspects during the initial development of Amoy brand. However, with the standardization of the electronic business platform, some excellent brands such as quality, team and other aspects have been highlighted, such as the secrets of courier, Chun, crabs and so on.

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Similarly, the underwear business has experienced three years of development, and gradually some strong and team micro business brands have emerged in a variety of micro businesses, such as Albert dream, power posture and so on.

"In my view, 2016 will be the most volatile year for the whole underwear business. After three years of development, such as Albert dream, Jin Wei and other benchmarking micro business brands, the traditional underwear enterprises will have a certain impact on the whole underwear micro business after entering the micro business. The traditional micro brand will enter a" maintenance stage ", while the traditional underwear enterprises will have a certain impact on the traditional micro businesses.

Zhang Zhenyu, general manager of LESUKKI, a general manager, believes that the traditional micro business brand has slowly developed towards branding, but at the same time, when a batch of traditional local brands with independent research and development capabilities and excellent show teams are stationed, some of the small business brands with poor quality and no team will be eliminated.

Anyway, the future underwear business will become more and more specialized and the channels will be diversified.

In exchange with general manager Cai Xing who loves Eve, Cai said that at the very beginning, micro businesses were more pure and unconventional, such as underwear micro businesses, and more pedestrians took the same products to seize the market, without quality assurance, non-standard and illegal.

And then the micro chamber of commerce is becoming more and more branding. This includes the development of traditional brand with micro channel, which includes traditional channels using Internet or Internet + thinking to get closer to consumers.

Micro business will come down in the future to realize the combination of new mode and traditional mode.

A few days ago, I read an article in my circle of friends, meaning that "after a hundred years, Ali may not be there, but Suning and Gome also have!" the deep meaning of this article is that the new model is likely to be replaced by other new models in the near future, whether it's micro business or electricity supplier, but the entity store will never be subverted.

Although all these years, it has been said that the entity store has been hit by the electricity supplier, and has been hit by micro dealers. However, under these crackdown, the physical store has not disappeared. The more it is, the more electric it is. Instead, it is the electricity supplier's landing. The brand of the brand, such as "Riel" and so on, opens the experience shop. Manifen's Amoy brand plus one product is also opening the experience shop this year. So, what about the micro business? The micro business with the mobile Internet as the main channel will develop in the long run, and it will also come down to realize the combination of the new mode and the traditional mode.

In fact, there are also some traditional micro commercial brands trying to land, such as Albert dream's thousand city store plan.

When Xiaobian exchanges with Zhang Zhenyu, general manager of the Italian luxury brand LESUKKI, Zhang said that micro business is a new form of business. The storm that will be promoted in the mobile Internet or media will eventually be accepted by consumers or the public, so as to achieve the combination of new mode and traditional mode.

"Some people think that micro business is a shock to the entity, but I think more is a complementarity, so before we face the new channels, we have a long way to go, and there are still many things to grope for.

But the future must be multi-channel development mode.

Zhang then added.

As for how the future micro businesses will be landing, the traditional micro business benchmarking enterprises represented by Albert dream are exploring, while the traditional local underwear brands are developing with multiple micro channels, and the traditional entrepreneurs of underwear are also exploring.

But in any case, the physical store + micro business is the trend of the future, and in the face of this trend, the first problem to be solved is to make the micro channel more and more standardized, and then integrate the brand, the integration of the team and the integration of sales channels.

"Micro quotient is not created, it is spontaneous and spontaneous."

CEO, Chen Yuxin, a well-known beauty brand, is in the lead of the 2015 billion cross-border e-commerce summit.

Yes, the biggest difference between the micro business and the electricity supplier is that it is not created, it is spontaneous and spontaneous.

Therefore, micro businesses need to consider more problems in the process of standardization, such as the need of an industry standard organization, the introduction of relevant regulatory policies, and the need for self elimination.

Although it will take a long time to standardize micro businesses, but when the formation of underwear micro benchmarking enterprises and the involvement of more resources, the underwear micro businesses will be more standardized, standardized and systematized.

Lin Xiaodan, the head of secret weapons, believes that when a batch of traditional enterprises with R & D capability and team organization are stationed in micro businesses, the overall pattern of micro businesses will be gradually cleared up, forming a combination of new mode and traditional mode, just like the secret weapon is now playing a micro business channel, but it does not mean that the future will not develop under the line. This is the combination of the new mode and the traditional mode.

It is believed that in the continuous improvement of traditional businesses and the traditional micro businesses, micro businesses will become more and more standardized in the future and develop in a benign direction instead of staying at the simple and crude mode of "violence screen", "pyramid selling", "stockpiling goods" and "poor quality".