Gaoyang Vigorously Develops The "Internet + Textile" Industry

Although the weather is hot, Gaoyang County

In the store of khakman towel, the owner of the shop is busy with the packing and delivery. His wife Tan Weizuo is communicating with customers before the computer.

"Nowadays few customers come to order, basically they are ordering samples online, so that they can communicate and cooperate with customers in a timely and effective manner, shorten the listing period of new products, and save travel expenses for foreign customers."

Yan Huan, packing and speaking.

With the development of social informatization

With the development of e-commerce, e-commerce has become a new marketing tool. More and more Merchants join the ranks of e-commerce providers.

"There are more than 450 merchants in our commercial city.

Network, Taobao and other network platforms to carry out e-commerce business, it is understood that the first quarter online pactions amounted to 700 million yuan.

Gao Yang County Textile Trade City Management Committee Director Zang Zhehui said.

According to incomplete statistics, nearly 4000 textile enterprises have established marketing websites, and more than 100 foreign trade export enterprises have established sales platforms overseas. In the first quarter of 2016, the online trading volume of the county's home textile products reached 1 billion 800 million yuan, an increase of 25% over the same period last year.

To promote the deep integration development of traditional industries and e-commerce, Gaoyang County, through policy support and market guidance, speed up the construction of three level e-commerce platform and logistics distribution system in counties, townships and villages, strengthen the main training and personnel training, strengthen the operation and promotion, enhance product online sales, support and help County commerce circulation enterprises and production enterprises to carry out the pformation and upgrading of e-commerce, and realize the benign interaction development between online and offline markets.

Support three li, card, unadorned, wing Liang, Hang Kong card, Rong Yi, Shanghai today and Mai Tao home textiles and other electric business enterprises to make bigger and stronger, do a good job in the construction of the Museum of online Textile Museum, plan the opening of Gaoyang towel and textile characteristic industry hall in the Jingdong mall, integrate the small scattered towel business enterprises, plan and build the Gaoyang towel electric business industrial park in China, and successfully explore the new mode of relying on the industrial advantages and vigorously developing the "Internet +".

In the Gaoyang County scouring towel home textile e-commerce operation Department, the spacious storage center is full of busy figures.

"We have to deal with more than 3000 orders every day, catch up with activities, and sell ten thousand or twenty thousand orders per day."

Feng Shaohua, general manager of panjie home textiles, said, "more and more electricity providers are doing business now. If we want to have a firm foothold in this field, we must integrate products from the perspective of consumers. We should not only focus on product packaging, styling design and creative sales, but also seek out corresponding buyers for each product, and make great efforts in the background technology and product marketing planning, so as to develop online sales for all festivals.

Our product stylist will make the towels, cakes, Santa Claus, twelve zodiac models and so on according to the specifications, colors and functions of the products.

In the towel research and Development Department of Baoding PepsiCo Textile Manufacture Co., Ltd., a newly designed towel has been gradually formed under the skilled operation of technicians.

"Have their own products, have their own brands, have their own creativity to seize the market opportunities, invincible.

To this end, we have hired a professional R & D designer, equipped with product rapid proofing equipment, to ensure that our new products will be widely favored once they are put on the market.

Li Qin, general manager of the company, said seriously.

PepsiCo sweet Textile Manufacturing Co., Ltd. is a new growth enterprise. It has only been three or four years of entrepreneurship. After continuous exploration, the company has developed the electricity supplier as the main direction of attack, and has developed rapidly through excellent product quality and excellent sales service system. Last year, online sales reached 40 million yuan, and this year strives for a breakthrough of 70 million yuan.

E-commerce has opened up new development space for the Gaoyang textile industry, and the new market development situation has also forced the textile enterprises to escalate.

The textile enterprises should change their mode of economic growth, optimize their industrial structure, rationally allocate all kinds of resources, and continuously improve their competitiveness.

This county, Sanli, Yong Liang, and other hundred enterprises have established independent research and development institutions, more than 5000 advanced textile equipment into production, a number of high and new technology input applications, new materials such as bamboo fiber, wood fiber, ultrafine fiber and other series of products to more than 45%.

At the same time, the county has repeatedly organized the responsible persons of enterprises to participate in professional training activities such as marketing, enterprise management and so on.

We should strengthen brand building, actively carry out "quality improvement and brand creation" activities, increase policy support, brand cultivation, creation and development protection. Registered trademarks are 4123 cases, 32 famous trademarks in Hebei, and 4 well-known trademarks in China.

Promote the deep integration of the textile industry and information technology, vigorously develop the "Internet + textile" industry, and Gaoyang textile have taken another wing.