Why Is Everyone Talking About Vetements's "High Definition"?

Vetements is the undoubted leader of today's style, but has a seemingly unmatched high price for its inspiration from the street, and even for many two creative products, such as the "DHL" logo, which sells for more than 200 US dollars. T-shirt And thousands of dollars of magic used jeans. In this regard, Gvasalia himself, in an interview with the media, has hinted that the price of Vetements can not afford many friends around him. But now Vetements may have more expensive reasons. The previous day, the new two years' founding. brand Distinguished guests in Paris Latest fashion The invitation of the trade union released its own 2017 spring summer series during the ongoing Paris fashion week.

This show has a lot of exploding points. First of all, the show is located at the 1 floor corridor of Paris's Lafayette department store. Tourists who come out shopping at weekends see such a bustling scene. They may think that Lord Buddha is making a special sale. It is reported that the Vetements 2017, autumn and winter series will also be released next week in Paris fashion week. Abandoning the luxury anti fashion brand, Vetements, has become a guest of the high definition fashion week, which is totally opposed to its concept.

But "high fashion" is obviously a pretence. Vetements will not spend thousands of hours on feather and bead embroidery. On the contrary, Gurum Gvasalia and Demna Gvasalia two brothers attributed the success of the brand to "knowing the brand's business strategy and applying it to cooperation."

In addition, Demna Gvasalia has co operated with 18 brands, many of which are our familiar fashion brands, including Levi 's, Canada Goose, Eastpak, Reebok, Dr. Martens, COMME COMME, Canada, s, etc.

These cooperative brands have very symbolic characteristics, but they are also willing to accept the redefinition of this anti fashion young brand. For this reason, Gvasalia said, "cooperation is a new way of reinterpreting the high resolution. It doesn't take 35 hours to embroider, but to work with people who are good at their own fields."

Vetements's "DHL" T-shirt may become a Kuso phenomenon, but when Brioni exaggerated suit meets Manolo Blahnik and waist boots, it can be a real selling point. The 34 year old Demna Gvasalia once said, "the definition of advanced customization has not changed for seventy years". The implication is that this Vetements "landing" is a deliberate overturn of the traditional sense of high determination, as a messing trader.

Huge Carhartt aprons and Levi's corduroy trousers, step on Lucchese cowboy boots; Reebok hooded jacket is idleness; and the large outline coat that had appeared on Balenciaga's first show on Gvasalia went to the showroom with Canada Goose, and pressed on the shoulder design and long sleeves.

The star of the cooperation series is undoubtedly the sports suit of Juicy Couture. You can see Juicy Couture Couture on the "High Fashion Week" not only in your lifetime, but also a fashionable edition of the high collar collar + the high waist trousers. The brand name of SWAROVSKI crystal with elbow and hips is also reminding you that this is indeed the favorite of the Hollywood celebrity.

When other people were still feeling blue whether or not to unbutton the third buttons of their shirt, Vetements threw out a new method: fasten the front buttons, directly open the fourth buttons below the stomach and above the stomach, if you can't find the answer, roll the problem.

This may be the wisdom and charm of Vetements. He can always plan a fashion nostalgia at the time of unexpected and reasonable time, and let the "emotional products" become the favorite of fashion circles again. Gvasalia has always been willing to "mess up" the fixed ideas of brands with cultural burdens, so as to get them new consumers -- just like this time he was "upset". "We wiped out a lot of clothes to make new clothes," said Vetements.