Modern Avenue Teaches You How To Get Gold Abroad.

China

Enterprises are also buying and buying overseas, and the goal of this investment is Excelsior Milano, a luxury department store in Milan, Italy.

Statistics show that the shop area of Excelsior Milano flagship store is about 3000 square meters, which mainly covers

,

Accessories, cosmetics, restaurants, supermarkets, etc.

At the same time, its

Business and fashion boutique buyer brand ANTONIA established a strategic cooperative relationship, and with VALENTINO, VERSACE, LANVIN, GUCCI, GIVENCHY, KENZO, RICKOWENS, TIFFANY and other international famous brands to establish and maintain good cooperative relations, rich in channels and brand resources.

In addition, the news also shows that the modern Avenue plans to open 5 Antonia franchise stores in China in 2020, and the first store will open in Macao in September this year.

It is not the first overseas market investment.

Enterprise.

Reporters rough statistics found that nearly half a year has included Shandong Ruyi 1 billion 300 million euros (about 9 billion 670 million yuan) acquisition of France

Group SMCP's controlling stake, the 240 million of its acquisition of 65% stake in Tang Li International, and the 370 million IRO holding of the French fashion brand, three involving the capital investment of over 100 million yuan.

And go back, last year.

Already bought Germany for 84 million 60 thousand yuan.

Brand Laur L and its mainland operation company.

The modern Avenue announced the acquisition of Italy fashion in June last year.

Dirk Bikkembergs 51%, the purchase price is 40 million 680 thousand euros.

In addition, women's clothing brand Mass Phil, long Zi shares, men's clothing brand Li bang and so on are also in the overseas mergers and acquisitions.

Investing overseas is becoming increasingly capitalized in China.

The reasons behind it are various and complex, but capital operation may be the most realistic purpose of the above companies.

In the clothing expert, Shanghai Liang Qi Brand Management Limited company general manager Cheng Weixiong looks at, domestic

The reason behind the overseas "buy and buy" strategy is that the domestic market is in a slump, and the enterprises hope to react with them to realize the complementary resources, but the actual effect remains to be further tested.

At the same time, the other reason is that capital operation has been realized.

Under the background of continuous cold clothing market, enterprises have to chase new concepts, please investors and capitalized operation.

Reporters yesterday found that the acquisition of Excelsior Milano in modern avenue after widespread media dissemination, yesterday, the opening of modern stock market opened an hour to limit the situation.

Cheng Weixiong said that when the concept of electricity providers and O2O were no longer able to attract investors' eyes, they would invest overseas.

It will become the first choice for all garment enterprises.

However, the new concept of pursuit is endless, and the core competitiveness of garment brands can only be formed if they return to their main businesses. If the assets acquired overseas can not be complementary to the original business, the assets acquired will also become a burden and burden in the future.