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    Burberry Wants To Find Good Results From The UK'S EU Events.

    2016/7/3 14:15:00 16

    BurberryUK'S Brand Strategy

    According to the recent news, although most analysts believe that Britain's exit from the EU will hurt the retail industry, and it will also lead to the depreciation of the pound.

    Retailer

    The cost of overseas production has increased, but there has been a view that Britain's withdrawal from the EU will benefit the old British luxury brand Burberry group.

    According to a new report from Royal Bank of Europe Limited, Britain's withdrawal from the EU is not necessarily a bad thing for Burberry group.

    This view is partly due to the collapse of the pound, which will benefit the development of tourism.

    Analyst Rogerio Tensen said in the news that Burberry is the real beneficiary of the weakening of the pound.

    He said: "exchange rate fluctuations will promote the development of global tourism and luxury consumption, and the depreciation of sterling will encourage overseas tourists to flow to the UK.

    Burberry

    The group will benefit. "

    According to a previous report, Burberry group is now seeking a thorough solution after the annual profit decline.

    reform

    Its business.

    In the past 12 months, Burberry group has lost more than 1/3's market value. Now it has begun to reduce its product range and concentrate more on its handbag product line.

    According to public information, Burberry group's 14% revenue is sterling settlement, which is 15% of its selling cost and 40% of its operating cost.

    This means that Burberry and other large non British businesses can benefit from the exchange of more pounds in the euro and US dollar.


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