How Does Burberry Benefit From The UK'S EU Case?

According to recent reports, although most analysts believe that Britain's withdrawal from the EU will hurt the retail industry, and the depreciation of the pound will also lead to an increase in the cost of overseas production. However, there is a view that Britain's withdrawal from the EU will make the old brand of British luxury brand.

The group benefited.

According to a new report from Royal Bank of Europe Limited, Britain's withdrawal from the EU is not necessarily a bad thing for Burberry group.

This view is partly due to the collapse of the pound, which will benefit the development of tourism.

Rogerio Tensen, an analyst, said in the news that

That is the real beneficiary of the weakening of the pound.

He said: "exchange rate fluctuations will promote global tourism development and luxury consumption, and the depreciation of the pound will push overseas.

To the United Kingdom, Burberry group will benefit. "

According to a previous report, Burberry group is currently seeking a thorough reform of its business after declining annual profits.

In the past 12 months, Burberry group has lost more than 1/3's market value. Now it has begun to reduce its product range and concentrate more on its handbag product line.

According to public information, Burberry group's 14% revenue is sterling settlement, which is 15% of its selling cost and 40% of its operating cost.

This means that Burberry and other large non British businesses can benefit from the exchange of more pounds in the euro and US dollar.

Related links:

British luxury brand Burberry said in a statement that the company's chief operating officer, John Smith, will be leaving in the summer of next year and has been a chief operating officer since March 2013 John Smith, and has served as a non-executive director.

John Smith revealed that he was seeking executive positions in international fashion companies, but did not disclose specific company names.

For the company CEO and chief creative director Christopher Bailey, the leadership vacuum is his recent frustration. Christopher Bailey has been trying to tackle the sluggish demand for luxury goods and profits by cutting costs and improving sales.

In the past year, the stock price plummeted by 35%. Analysts, including Retail Remedy's Paul Thomas, have asked the company to appoint an experienced manager to assist the CEO.

The LucaSolca analysis of the Bank of Paris in France indicated that the departure of John Smith means the possibility of further changes in the company's senior positions. Burberry needs to be managed and adjusted, because the development of the organization under the leadership of Christopher Bailey seems unsatisfactory, and its performance has not improved.

Christopher Bailey said last month that the company has identified the need to strengthen its organizational management functions.

But the company refused to provide specific time points or new posts.

John Smith is the latest management change in the troubled fashion industry.

On Thursday, Ralph Lauren hired Coach chief financial officer. The struggling German garment manufacturer Hugo Boss promoted its chief financial officer last month to manage change. GianniVersace also replaced CEO this month, replacing the former CEO Jonathan Jonathan of the Alexander group McQueen of Kai Yun group.