Does CONVERSE Catch Up With The Personalized Custom Craze And Attract Consumers?

Past,

A variety of joint names, commemorative money, graffiti and so on have been launched, but they have never been like the parent company.

NikeiD has the same custom service as it does.

Last year, CONVERSE's "Made By You" global marketing activities had tried personalized customization. In the three cities of Beijing, Shanghai and Guangzhou, an interactive display window was set up to guide customers to design a pair of customized Chuck Taylor shoes on this system.

And since CONVERSE merged into Nike's official website (upper left corner),

The brand has recently announced that it has begun offering customized services, almost the same as that of NikeiD.

It is still the first to start with the classic shoes Chuck Taylor All Star, which is high, low and "pedal". If you want more subdivided women's shoes, neutral or children's money, you can also find them.

The details are as follows: shoes on both sides, tongue, lining, heel and so on can choose different colors or prints. The latter has some stars and leopard patterns.

Shoe sole rubber, shoelace hole, shoelace, suture also have a few corresponding choice.

The page can be viewed in a variety of ways.

Finally, in the heel or side parts, you can choose whether to use NikeiD or not, that is, you can print the English alphabet.

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At present, the service starts from the official website of the United States, and the price ranges from $50-75.

In order to welcome the movie suicide squad to be released in North America in August, the theme customization option was also opened.

Can CONVERSE catch up with the personalized customization craze and attract you to buy canvas shoes again?