2016 New Trend Of Hai Tao Consumption

The once diaper diaper price war no longer inspires the sea race in China. On the contrary, the homogenization of commodities on the major platforms has made the sea scouring dull.

Ms. Wu, a white-collar worker in Beijing, is a deep sea Amoy family. She told the Beijing Business Daily reporter that as the mother consumer group with the highest price sensitivity, she seldom bought a diaper website at the same price. Instead, she chose to buy more trust and better service platform.

"Mothers around the group basically choose only one or two websites for long-term purchase of goods, such as Hai Tao, especially now that the products of different websites are the same, and the price gap is even negligible. It is not necessary to buy a new platform for the baby's essential daily consumables, such as diapers, milk powder and so on.

In fact, mothers now prefer those who can buy children to eat, wear and use, but can also buy overseas personas.

Clothing, shoes and bags even include home appliances, small appliances and other daily necessities.

Similar to Miss Wu, consumers like Hai Tao demand are not very few. Nearly 30% of consumers choose to buy imported food on cross-border e-commerce platform, and nearly 40% of the Hai people choose to buy shoes, clothing and other commodities. Only 10% of consumers choose to buy mother and baby products.

The personalized products such as shoes and bags have surpassed the categories such as skin care, cosmetics, mother and baby products, and become the most popular category of cross-border electric business.

The new tax system leads to new consumption trends.

Overseas non-standard products become a new consumption trend and this round of cross-border electricity supplier new tax system is not unrelated.

The tax policy on retail import of cross-border e-commerce introduced in April 8th shows that the cross border e-commerce retail import commodities have been changed from the original postal tax to the comprehensive tax on Levying tariffs, import value-added tax and consumption tax. The tariff rate is temporarily set to zero, the import value-added tax and the consumption tax are abolished, and the tax exemption is temporarily levied at 70% of the statutory tax payable. Three

According to the policy, the standard category of cosmetics, such as mother and baby, food, health care products, and some cosmetics that consume less than 100 yuan, will pay more taxes and charges for 1.9%-32.9%, while clothing, electrical appliances, watches, bicycles and other non-standard items are relatively high due to the relatively high unit price, and the comprehensive tax paid will not rise or fall by 8.1%-38.1%.

Along with the introduction of the new tax reform policy, all categories of mothers and babies are rising.

Many platforms have introduced a "package tax" policy to avoid the loss of platform users.

The rise and fall of category prices has led to changes in the consumption of Hai Tao people.

In the view of Hong Hong, co-founder of the fresh life, before the tax reform, consumers from the perspective of just demand, most of the consumption is on the platform of which products are safer and cheaper. After the new tax reform policy, more and more commodity categories become an important way to retain users of the major platforms.

Niu Yinghua, vice president of Amazon China, said at the 2016 billion state cross-border e-commerce summit that the trend of cross border electricity supplier development is "standard product not standard", that is, the refinement of standard products, consumers need personalized design sense, products that can show grade, and make certain changes on the basis of the standard, which may attract Chinese consumers more.

Upgrading non-standard products is only one way to deal with the problem.

In the 2016 China (Beijing) e-commerce conference held recently, Internet + cross border consumption: looking for the new cross dividend bonus forum, Li Liang, deputy general manager of Suning international electricity supplier management center, said that at present, the platform adopts the two common development strategies of bonded import and overseas direct mail, and some small household appliances that sell well and do not exceed 2000 yuan are usually stocked in the bonded area. Most of the platforms worth more than 2000 yuan are overseas direct mail.

In addition to re layout of overseas direct mail business, expanding overseas buyers team and intensifying the development of new commodity categories in new markets are also important ways for cross-border e-commerce breakouts.

Yang Bo, founder and CEO of Zeng Bo Bo, said that the deep docks of overseas direct mail will continue to deepen the C2C buyer model, and continue to optimize the international direct mail service of the international logistics company, which is based on the tax reform machine, to improve the effectiveness of the air pport. At the same time, this year's main energy will also be used in the new era.

Expansion, buyer training and so on.

The buyer system is a flexible supply chain. On the one hand, it can decide the purchase quantity of the next batch of goods through user evaluation and feedback; on the other hand, it can also achieve the word of mouth marketing through trial and recommendation, so that consumers are more willing to buy it.

In addition, in the face of massive overseas goods and increasingly diversified domestic consumers' personalized needs, the buyer system can bring more rich non standardized products and give domestic consumers more choices.

In addition, the cross-border O2O mode has also become one of the choices for many cross-border e-commerce platforms to cope with the new consumption trend after the new tax reform.

Su Ninghai's outsourcing is doing many attempts in cross-border O2O mode. At present, Suning cloud store has opened the largest direct selling center for imported goods in Nanjing, covering an area of 2000 square meters.

A few days ago, including Jingdong global purchase, COFCO buy net, Su Ninghai purchase, temple library and other well-known cross-border electricity providers stationed in Xidan Joy City, Wangfujing Yintai in88, world trade scale, Aegean Sea shopping park and other shopping malls, opened 2016 Beijing cross border electricity consumer experience season, try cross border O2O mode.

Although the major platforms have tried to adapt to the new deal through multi-channel pformation, the positive list of imported goods is still a fence which is hard for us to break through.

In the view of Sun Jianwei, chairman of Huitong World Logistics Co., Ltd., the major platforms are claiming to pursue non-standard long tail goods, but after the new deal, the practice is only a "false proposition". Even if there is a possibility of a national expansion of the positive list, the growth rate of individual demand will be much higher than that of the positive list.

Ceng Bibo also admitted that the main contradiction of cross-border electricity providers is the increasingly diversified demand of domestic consumers and the large number of overseas goods that can not enter the country.

The contradiction between them.

On the one hand, a large number of fragmentation and personalized demand can not be satisfied, on the other hand, enterprises are facing positive list fence.

According to the analysis of the insiders, the phenomenon of cross-border electricity providers once appeared in the new deal is "fusing" phenomenon, because the enterprise has not established a smooth communication channel with the government, and the information has not yet been synchronized.

The main road of cross-border e-commerce development will be the establishment of public sector organizations in the industry. From the point of view of national development, enterprise development and consumer quality life, there will be a bigger top design team connecting enterprises and the government, otherwise the cross-border e-commerce practitioners will be a CEO.

At the same time, we must create a truly global supply chain capability and focus our forces on the global supply chain mode to meet personalized and fragmented demand.

After the tax reform, cross-border electricity providers finally returned to the old track of operation after the new deal was postponed.