MK Is Being Abandoned By Us Department Stores As Consumers Lose Interest In Brands.

Last Tuesday, Wedbush Inc. of the investment bank released a research report that Michael Kors Holdings Ltd. is being abandoned by us department stores, because consumers are right.

Lose interest.

Begin to reduce the sales of the brand.

According to Wedbush Inc.'s report, the company interviewed 112 high-end handbags department managers of American high-end department stores, Nordstrom Inc., Nord, and Inc., and 54 of them said they stopped selling Michael Michael Kors Nordstrom handbags, and 5 said they would stop selling in the next few weeks.

And those who continue to sell Michael Kors

The Nordstrom Inc., Nord, and the salon store said they would only sell their competitors Macy 's Inc., Messi's department store, and it is a product of the best selling brand.

In addition, many Nordstrom Inc. Nord dragon stores began to return goods to suppliers, or sold products to the discount department store of Nordstrom Rack

The more expensive Michael Kors brand currently sells at forty percent off stores, while 1/5 of the stores say they will not sell the brand again.

Wedbush Inc. pointed out in the report that more Michael department stores stopped selling the brand this year because of the gradual attractiveness of Michael Kors Kors in the North American market, including the largest US chain corporation group Macy, s Inc., and Messi department store.

Wedbush Inc. analyst Lupine Skelly also quoted the news that Michael Kors is the highest rate of return brand, not one of them, because the technology is very poor, so the source is not surprised that department stores stop selling Michael Kors.

The report also said that the price war between Nordstrom Inc. and Nodes Tron and Macy 's Inc. Messi department store, and the difference between Michael Kors retail channel and wholesale channel, so that Nordstrom Inc. Inc. Nord Nord finally decided to give up Michael Kors.

For the part of Nordstrom Inc. Nord, which stopped selling Michael Kors, naturally began to choose more Michael Kors's rival Coach Coach, Kate Spade brand, or directly reduce the handbag department.

Wedbush Inc. reported that the brand value of Michael Kors Holdings Ltd. continued to weaken. It was difficult to maintain a strong brand image after leaving Nordstrom Inc. Nord, so the company's rating was negative "neutral" and its target price was $52.

Michael Kors Holdings Ltd., which will issue its four quarter and full year earnings this Wednesday, refused to respond to Wedbush Inc.'s report.

The attractiveness of Michael Kors Holdings Ltd. in the North American market has already been reflected in its earnings report.

According to the no fashion Chinese network data, since the 2015 quarter of fiscal year March 28, 2015, the group's North American market has been declining for the three consecutive quarter of same store sales.

In the three quarter of fiscal year 2016, the company claimed that the same store sales in North America had rebounded but did not disclose specific data.

However, in the early May, during the US Department Store earnings season, Michael Kors Holdings Ltd.'s main wholesale customers in North America, Nordstrom Inc. Nord, and Macy 's Inc., Messi, department store, were released to the weak quarterly.

In addition to Wedbush Inc., the Wells Fargo Wells Fargo also issued a report in mid month that many wholesale customers of Michael Kors Holdings Ltd. were marginalized.

As compared with competitors, Michael Kors Holdings Ltd. revenue 50% comes from wholesale business, so it is abandoned by department stores and is more lethal to Michael Kors Holdings Ltd..

The target price of Michael Kors Holdings Ltd. given by Wells Fargo Bank of Wells Fargo is only US $42 US dollars.

Michael Kors Holdings Ltd. shares fell $41.79 on Friday, down 0.07%, just 40% of its peak.

With the weakening of US retail market, the stock plunged 20% in the past month, and its short position jumped to 13.27% as of Friday.