Innovation Should Be Calm And Tolerant.

Actively developing new models

Seize the market (innovation is a magic weapon for pformation and upgrading of enterprises).

Breakthrough thinking

We should abandon the speed of no quality growth and no benefit, and speed up the pformation to "high starting point, high efficiency, high added value" and "low emission, low energy consumption and low occupancy".

Breakout path

enterprise

Through product research and development innovation, equipment upgrading and innovation, channel mode innovation, operation and management innovation, brand communication and innovation, and constantly improve their own "hematopoietic" ability, and further improve the "internal strength".

In particular, technological innovation and R & D innovation can speed up the process of modernization of technology and equipment and speed up the efficiency and efficiency of production by eliminating old equipment.

Government

We should take the initiative to build public scientific and technological innovation platform and innovation platform for industry university research cooperation, and increase the strength of information pformation in traditional industries.

Create conditions to guide traditional enterprises to "go out" to broaden their horizons and break through big markets, enhance visibility through participation in various exhibitions, guide enterprises to develop diversified markets, and form a market structure with equal emphasis on foreign trade and domestic trade, and parallel online and offline markets.

In 2015, "double 11" Huizhou enterprises contributed 930 million yuan in sales, an increase of 440 million yuan over 2014, an increase of 89% over the same period last year, resulting in 220 million logistics.

Behind the achievements are also the credit of our traditional industries: JEANSWEST clothing (China) Co., Ltd. sales amounted to about 60000000 yuan on that day, and gentry dress exceeded 2 million 600 thousand yuan, compared with 1 million 900 thousand yuan in 2014, an increase of about 600000 yuan.

The "wings" of traditional industries that plug in the "Internet" bring forth new vitality. This also reflects the evolution of Huizhou's "Huizhou quality" and "Huizhou's wisdom".

Huizhou is in a period of growth shifting and structural adjustment. It has a number of industry leading enterprises and the "singles champion", but the overall industry's innovation consciousness and competitiveness are not strong enough.

What is the way of pformation of traditional industries in our city? What is the government's assistance in this regard? Reporters recently interviewed.

Present situation

The overall competitiveness of traditional industries is not strong enough.

Since the reform and opening up, the industrial structure of our city has been constantly adjusted and optimized. After passing through the industrial structure characterized by "light, small, scattered and additive", the industrial structure dominated by port heavy chemical industry, high-tech industry and traditional dominant industries has been pformed into a traditional advantageous industry mainly composed of textiles, garments, shoes, household appliances and cement.

The traditional advantageous industries occupy an important position in the national economic and social development of our city: in 2015, the added value of the traditional industries in the above scale industries reached 26 billion 600 million yuan, accounting for 16.8% of the industrial added value above all the scale.

However, the overall competitiveness of traditional industries is not strong enough. How to make the old industries new and make new industries strong has become a problem facing Huizhou's development.

Against this background, there is only one way before the traditional industries: to abandon the speed of no quality growth and no benefit, and accelerate the pformation from "high starting point, high efficiency, high added value" and "low emissions, low energy consumption and low occupancy".

Huizhou rulers and enterprises realized that when the economy entered the "bend" of development, it could no longer rely on extension to expand Zhang Laimou's development as in the past. We must rely on pformation and upgrading, work hard in enhancing connotation and developing innovation, organizing enterprises to participate in "goods online" and "Guang cargo network up" and so on, and strengthen and deepen cooperation with Alibaba and other electricity supplier giants.

Many enterprises go out of a "upward curve".

Our city accurately grasps the relationship between the government and the market, and many enterprises have gone out of a "upward curve" with practical action.

The industrial layout has changed from "dot economy" to "lump economy", and the industrial level has gradually changed from low end to high end. The pformation of business mode from traditional marketing to "two integration" and the pformation of enterprise financing channels from single to multivariate have become the most beautiful scenery line of the "upward curve".

Textile and garment industry, footwear industry, household electrical appliance industry...

After years of development, a large number of enterprises have made intensive efforts in their respective fields to become leaders in the industry.

However, the industry admits that with the gradual disappearance of demographic dividends and the rising rigidity of labor costs, the pressure of labor intensive enterprises to face industrial upgrading is increasing.

In September last year, the relevant departments in our city conducted a special survey on the pformation and upgrading of traditional industries, and found that the overall development level of traditional industries in Huizhou was low.

Take the footwear industry in Huidong as an example, most shoe manufacturers still adopt the family management mode, followed by the initial management mode, and generally lack the awareness of innovation and the weak ability of independent innovation.

The existence of such problems as small scale and low loan assets leads to difficulties in financing and lack of funds for pformation and upgrading.

The government's special support funds are limited, so it is difficult to meet the needs of pformation and upgrading of enterprises.

The shortage of managerial talents and professional technical talents also restricts the development of traditional industries to a certain extent.

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Break through

Innovation should be calm and tolerant.

Innovation is the eternal power of development, but innovation varies from person to person, from enterprise to industry, from industry to industry.

As a local pharmaceutical company, Limited by Share Ltd, nine Hui pharmaceutical, has been committed to innovation.

The power of innovation is enormous: Nine Hui pharmaceutical has developed 44 new products, such as anweiyang capsules and so on, and has won 10 national invention patents.

"Innovation is not just shouting slogans on the lips, but being calm and tolerant of loneliness."

Nine Huang Huiqiu, chairman of Hui pharmaceutical, said that innovation is the magic weapon that nine Hui pharmaceutical has overcome one after another in the storm of the market, which has strengthened the confidence and determination of the nine Hui pharmaceutical company to make breakthroughs in product innovation.

"Developing traditional industries is not feasible by traditional methods, and must be pformed and upgraded."

Chen Chengcai, chairman of the gentry group Co., Ltd., said that the gentry group was the first in Guangdong clothing industry, "China famous brand", "China famous trademark" and many other halo, in order to adapt to the increasing demand of consumer diversification, also gradually from the product sales model to provide service model.

Rich gentlemen hold two orders each year, and different consumers can enjoy different business unit professional services.

"Change and innovation enable the gentry to move forward firmly and steadily in the tide of the market."

Chen Chengcai said.

Transformation from traditional marketing to "two integration"

There are no backward industries in the world, only backward enterprises.

With the continuous improvement of the level of information technology, the traditional industries in our city have been "touching the net", and the pformation of business mode from traditional marketing to "two integration".

This pformation is not the result of the traditional enterprise's independent efforts. The relevant departments at all levels also riveted and encouraged and supported enterprises to exploit the e-commerce market and develop the sales market.

This force has produced amazing power.

Huidong footwear industry started from the early stage of reform and opening up. After more than 30 years of training and development, it has formed a complete development pattern of product design, raw material supply, mold processing, molding assembly, product packaging and so on.

In recent years, the "wings" of Huidong shoe industry have been flying higher and higher.

According to statistics, in 2015, more than 4000 shoe manufacturers in Huidong County promoted sales by electronic commerce, selling about 80000000 pairs annually, with sales exceeding 5 billion yuan.

The pformation from "punctuate economy" to "massive economy"

It is difficult to form economies of scale in villages and towns.

After years of development, the layout of traditional industries in our city has changed from "dot economy" to "lump economy".

Textile and clothing is one of the traditional competitive industries in our city. There are more than 2210 textile and garment enterprises in the city. In 2015, the textile and garment enterprises in the city realized output value of 49 billion 700 million yuan.

Huizhou is the origin of the national mercerized cotton research and development, and is the national R & D and Testing Center for mercerized cotton.

Our city has built a mercerized cotton technology industry base, and has improved the industrial chain dominated by raw material supply, technology research and development, production and sales. The cluster driving effect is obvious: annual output of mercerized cotton is about 25000000, and its output value is about 1 billion 700 million yuan.

The "punctuate economy" of the post shop factory has changed from "point to country, one product", "one county, one product", specialized industrial area and specialized market "blocky economy", and gradually formed the textile and garment industry mainly based on Shiwan, Yuanzhou, Longxi, Huiyang fresh water, Xinxu, Shatin, Huicheng water gate, Hui Huan and Xiao Jin Kou; the footwear industry mainly located in Huidong, daling, Huang Bu and Jilong; the household appliances industry mainly located in Huicheng District, Zhong Kai high tech Zone, and Longmen cement industry, etc., with industrial regional characteristics, including "raw materials supply, mold processing, molding assembly, packaging and decoration, product sales and service" and so on. After years of development, the traditional industries in our city are gradually realized by "one person, one factory", "one factory one factory" and "former".

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Striving for famous brands, famous trademarks and famous trademarks

"The way out for enterprise pformation and upgrading is innovation, only innovation can turn danger into opportunity."

According to the responsible person in charge of the Municipal Bureau of information, enterprises should continuously improve their "hematopoiesis" ability through product R & D innovation, equipment upgrading and innovation, channel mode innovation, operation and management innovation, brand communication and innovation, and further improve "internal strength".

In particular, technological innovation and R & D innovation, enterprises can eliminate old technology and equipment, speed up the modernization process of technology and equipment, and rapidly improve production efficiency and efficiency.

In addition to practicing "internal strength", the road of enterprise innovation needs external help.

The government should take the initiative to build a platform for public scientific and technological innovation and an innovation platform for industry university research cooperation, so as to increase the intensity of information pformation in traditional industries.

At the same time, create conditions to guide traditional enterprises to "go out" to broaden their horizons and break through big markets, enhance visibility through participation in various exhibitions, guide enterprises to develop diversified markets, and form a market structure with equal emphasis on foreign trade and domestic trade, and parallel online and offline markets.

The added value of a brand to a product can be described as icing on the cake.

The official said that the next step will be to guide enterprises to focus on core business, strengthen market segmentation, pay attention to brand cultivation, strive to create famous brands, well-known trademarks and famous trademarks, and create competitive and influential brands.

At the same time, we should enhance the enthusiasm of enterprises for brand creation, and strive to create more brand names of traditional industries in Huizhou.