Children's Smart Wear Needs Urgent Breakthrough

According to statistics, the whole of smart watches. market Compared to the weak, children's smart watches as a market segment showed a rapid growth momentum. Last weekend, the reporter visited the store found that near the "61" children's day, children's intelligent equipment favored, many parents chose to include this in the children's gift list. Children's smart wearable market is also coming out of the home appliance giant. Internet The attention of giants has accelerated the exploration of this field.

　　 Main anti lose function of market

Last Saturday, the reporter visited the market and found that near the "61", many home appliance stores launched the flagship children. product Promotional activities. Many manufacturers push their children's intelligent hardware products, among which smart watches are the first choice for these manufacturers. In addition to smart watches, some manufacturers have launched children's smart shoes and other new products. Mr. Chen, a salesperson at home appliance stores, told reporters that the parents of children's smart watches have increased significantly in the past two weeks, mostly for children to buy children's Day gifts. Reporters learned from some friends in the circle of friends that in the micro business platform, children's smart shoes are gradually welcomed by parents because their products are more innovative and practical.

Reporters learned that such children's smart wearable device products are mainly through GPS chip positioning technology, and then cooperate with the parents of smart phones in the App, so that we can always grasp the child's position, to achieve the effect of anti lose. In the industry view, the current sales slogan of "smart anti losing device" for children's smart watches is the core tool to impress many parents.

　　 Businesses increase investment

In the eyes of many manufacturers, children's intelligent hardware has a huge market dividend, which is becoming a new focus for Internet companies and traditional household appliance companies. Recently, Qihoo 360 announced that it will accelerate its entry into the smart wearable device market. It is reported that in 2014, China's children's smart watches market just started, and incomplete statistics show that in 2014, all the manufacturers combined to sell only one million pieces, but by 2015, many domestic enterprises have entered this field, including 360, HUAWEI has joined the children's intelligent hand watch market. In addition, there has been news recently that music will also introduce a new generation of music as children's smart desktop, and Tencent has launched children's smart watches, Ali has also launched a child intelligent router into the children's intelligent hardware market. Looking at the world, Google, Amazon and other technology giants have increased investment in the field of children's intelligent products.

With the accession of these well-known manufacturers, the market demand is further enlarged. Professional analysts predict that the market for children's smart watches will reach about 50 million by 2020. But there are also industry insiders pointed out that, with the current Chinese children's smart watch products as an example, in addition to several large manufacturers, many children's smart watches enterprises have been beaten up by thousands of intelligent machines after being popularized.

　　 Children's smart wear needs urgent breakthrough

If there is demand, there will be a market. Recently, the sales statistics of wearable devices released by IDC showed that apple AppleWatch shipped approximately 1 million 500 thousand units in the first quarter of this year, a 63% drop in the chain. In addition to apple, Samsung, Motorola and other smart watches although the growth rate is larger than the same period, but from the absolute shipment volume to see the market is not too hot. However, compared with the weak market of smart watches, children's smart watches show a rapid growth momentum, especially in China.

It is understood that at present, there are more than 100 million children's markets in China, so the potential market can not be ignored by manufacturers. But for now, if children's smart watches are developing for nearly two years, there are no similar "tens of millions of" explosions. Children do not like to wear, do not operate smoothly, easy to use, short life and so on, using hard injury, is still a lot of product problems.

From the technical point of view, the accuracy of GPS positioning is a difficult problem for all products. At present, children's smart watches on the market are mixed up. Some small brands are not excellent in positioning products, with few positioning errors, and several thousand meters. Therefore, how to achieve accurate positioning will be one of the factors for children's smart watches to break down.